From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step Nikolas Gutierrez Casallas Nov 28, 2025 When you invest in PPC, every click has a cost. Once someone lands on your page, the job of that page is simple: convince the visitor to take action. Strong ads can … Continue reading From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step
When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025 AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
November 24, 2025 What ‘Sent from my . . .’ in your emails says about you
These 10 quotes from the November MarTech Conference really got us thinking about marketing, AI and agents. MarTechBot on November 18, 2025 The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, … Continue reading 10 of the most thought-provoking quotes from the November MarTech Conference
November 13, 2025 Most companies are one resignation away from a leadership crisis
AI agents took center stage at the November MarTech Conference, where leaders unpacked how orchestration, agility and alignment are redefining marketing in the age of intelligent automation. MarTechBot on November 11, 2025 The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, … Continue reading 10 of the best insights from the November 2025 MarTech Conference
November 11, 2025 Target has a new ‘10-4’ policy: Here’s what customers can expect from the retailer’s turnaround plans
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content. MarTechBot on November 10, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained … Continue reading What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025 As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
