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Beyond Inbound: The 16 best HubSpot updates from August 2025

AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025       The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025

Ecommerce Growth Shifts To Apps And AI From Websites

Ecommerce Growth Shifts To Apps And AI From Websites by Laurie Sullivan , Staff Writer, September 19, 2025 Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to data released earlier this week. Similarweb released its Global State of Ecommerce 2025 report demonstrating how consumer habits are changing from websites to apps … Continue reading Ecommerce Growth Shifts To Apps And AI From Websites

Preventing Site Health Errors from Snowballing Globally by Semrush Enterprise

Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages. Semrush Enterprise on September 19, 2025       When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially.  A canonical tag issue can become hundreds of potential problems.  … Continue reading Preventing Site Health Errors from Snowballing Globally by Semrush Enterprise

Marketers report surging ROI as genAI moves from pilot to practice

A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025      Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice

From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025       Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise

Ben & Jerry’s ‘not for sale’ says Magnum CEO ahead of spin-off from Unilever

September 10, 2025 Ben & Jerry’s ‘not for sale,’ says Magnum CEO ahead of spin-off from Unilever BY Reuters Magnum CEO Peter ter Kulve dismissed any talk of selling Ben & Jerry’s on Wednesday and said he was focused on reclaiming market share and growing sales as the spin-off of the new Magnum Ice Cream Company … Continue reading Ben & Jerry’s ‘not for sale’ says Magnum CEO ahead of spin-off from Unilever

Sharing AI wins and fails will save marketers from repeating mistakes

Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. Mike Maynard on September 5, 2025       Marketers rarely share A/B test results. With AI, that’s becoming a bigger problem — and opportunity. AI can deliver significant wins, but it can also stumble in ways that hurt campaigns … Continue reading Sharing AI wins and fails will save marketers from repeating mistakes

95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds

95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds

3 leadership lessons from 25 years of disruption in travel

August 28, 2025 3 leadership lessons from 25 years of disruption in travel BY Glenn Fogel Travel is one of the fastest-moving and most complicated industries in the world. It crosses borders and systems, depends on constant innovation, and at its heart, relies on human connection. Over the past 25 years, I’ve seen our business grow … Continue reading 3 leadership lessons from 25 years of disruption in travel