Tag Archives: Frictionless

Do Customers Really Want A Frictionless Buying Experience?

Customer Experience

Dave Brock — November 3, 2017 Follow @davidabrock— November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if … Continue reading Do Customers Really Want A Frictionless Buying Experience? →

What will “frictionless logins” mean for digital marketing?

Digital Marketing Tools

If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016     To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing? →

Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

eCommerce Mistakes

by Ari Gillam April 26, 2016April 26, 2016 Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that … Continue reading Conversion Optimization: 4 Do’s For a Frictionless Checkout Process →

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