Tag Archives: Frequency

Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords

Segmenting Can Solve the Email Frequency Problem

by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem

How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency

by Luana Spinetti April 18, 2016 Follow @LuanaTFApril 18, 2016 You probably heard this often throughout your blogging life: “You don’t blog enough!” “You should write more often.” “You never update your blog. It’s boring.” Blogging frequency is one of the most talked aspect of blogging on the Web. If it’s true that 46% of … Continue reading How Often Should You Be Blogging? 3 Myths, 3 Tips On Blogging Frequency

How B2B eCommerce Solutions are Increasing Order Frequency

by Matt Osit February 6, 2016February 6, 2016 Think about how often you’re seeing your customers––the number of times your sales reps are out in the field visiting each retail store. Now think about how often your retailers are placing orders. It’s likely that those timelines are pretty closely correlated. When your primary sales channel … Continue reading How B2B eCommerce Solutions are Increasing Order Frequency

Less is the New More When it Comes to Social Posting Frequency

by Arik Hanson February 2, 2016February 2, 2016 A friend of mine raised a question we’ve heard before on Facebook the other day: How many times should I be posting to Facebook per week? A question that’s been asked by thousands of clients and company-side folks over the last few years (but a question I … Continue reading Less is the New More When it Comes to Social Posting Frequency

Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency

Steve HammSeptember 30, 2015 If you still treat social media marketing as a task you undertake after hours or on weekends, you run the risk of letting the competition overtake you. The interactions between consumers and individual brands have proven to be so successful that a company’s expertly planned daily representation on the various platforms … Continue reading Social Media Marketing Statistics Highlight the Importance of Frequency and Consistency

Remarketing Frequency Capping & Membership Duration Testing

by Nick Supapol June 25th, 2015  I’m still amazed whenever I bring up retargeting to new clients and they have no clue what I’m talking about. That’s until I follow up with, “you know, the ads that stalk you everywhere you go.” Without fail, they know exactly what I’m talking about. If marketers and business … Continue reading Remarketing Frequency Capping & Membership Duration Testing