CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest by Karlene Lukovitz @KLmarketdaily, November 4, 2022 The average overall global ad-fraud rate in open programmatic buys was 19% in this year’s second quarter, according to Pixalate’s latest invalid traffic (IVT) global benchmarks analysis. That was actually lower than all but four of the quarters since … Continue reading CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2022 Food, Home & Garden, and Travel are the categories less likely to have fraud, malware and unsafe traffic on publisher sites, according to the Sellers.guide analysis of publishers. Sellers.guide was created in May 2021 by … Continue reading Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Hitting the Books: How Southeast Asia’s largest bank uses AI to fight financial fraud Machine learning is streamlining traditional, rules-based money laundering investigations. A. Tarantola @terrortola DBS Bank: AI-Driven Transaction Surveillance Yes, robots are coming to take our jobs. That’s a good thing, we should be happy they are because those jobs they’re taking … Continue reading How Southeast Asia’s largest bank uses AI to fight financial fraud
Twitter sues Elon Musk for attempting to back out of $44 billion buyout deal The suit sets the stage for a lengthy legal battle. I. Bonifacic @igorbonifacic Andrew Kelly / reuters Twitter is suing Elon Musk to force the Tesla and SpaceX CEO to complete his $44 billion acquisition of the social media company. … Continue reading Elon Musk accuses Twitter of fraud for hiding real number of fake accounts
Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic
Ad spend losses from fraud will cost US companies $23 billion this year. Constantine von Hoffman on April 27, 2022 E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It … Continue reading Edgemesh announces new feature to fight ad and click fraud
By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks
Tom-Chris Emewulu August 19, 2021 I’m yet to meet any e-commerce entrepreneur that loves the uphill journey of fighting fraudulent chargebacks. It’s a time-consuming process with only 22% chances of success (56 percent average of fraud-related chargebacks disputed multiplied by 40% average win rate). Yet, there are insider secrets that could swing the odds of … Continue reading The Ultimate Chargeback Response Template For Winning Friendly Fraud Professionally
Peter Navarro August 19, 2021 Click fraud is a malicious activity of repetitively clicking on an advertisement being hosted on a website, either to induce revenue for the host of the site or to drain the advertiser’s funds. Click fraud is widely experienced amongst the group of users who are doing PPC marketing. Many digital … Continue reading Click Fraud: Which Are the Primal Sources Doing It?
