Tag Archives: Fraud

In-App Fraud, Targeting Present Major Challenges For Holiday Season

In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season

How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Stacey Rudolph — September 29, 2019 Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their … Continue reading How Influencer Marketing Fraud Could Cost Your Business [Infographic]

How to Cut Your Company’s Payment Fraud Risk

Manish Vrishaketu — September 16, 2019 Follow @tipalti — September 16, 2019 As companies continue to invest in heavily amping up their security measures, fraudsters are shifting their aim — now targeting business’s less-secure alternative payment methods. A record-breaking 82% of organizations became victims of payment fraud in 2018, according to the Association for Financial … Continue reading How to Cut Your Company’s Payment Fraud Risk

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Digital ad fraud in the U.S. is worth more than $7 billion annually, according to third party estimates. Greg Sterling on May 17, 2019 In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid … Continue reading Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019    Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument