Clement Kao — July 24, 2019 — July 24, 2019 This article is Part 1 in a two-part series that will help your product team find the right metrics to demonstrate and improve business impact. Check out Part Two here, when you’re finished with this article. As a product manager, your job is to drive … Continue reading Stop Using the Wrong Product Metrics: Valuable Metrics Framework [Part 1]
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework
Jill Schiefelbein — July 23, 2019 — July 23, 2019 rawpixel / Pixabay With the rise in geographically distributed workforces and non-centralized offices, it’s easy to see why employee training videos are becoming more and more popular. These assets empower you to take advantage of major cost efficiencies—as you don’t need to invest the time … Continue reading Think:Learn:Do—A Three-Phase Framework For Your Employee Training Videos
Kevin Senior — July 8, 2019 Follow @Glasscubes — July 8, 2019 As a small business owner, your options and resources are often limited. You have to wear multiple hats, including one as a project manager, which means it’s your job to select a framework that works best for your team. But sometimes it seems … Continue reading How to Choose a Project Management Framework in 4 Easy Steps
Barry Overeem — July 2, 2019 — July 2, 2019 The Scrum Framework, visualized by Thea Schukken How would the people you work with complete the following sentence: “The Scrum Framework exists in order to …”? Sometimes we get bogged down in the rules and mechanics of Scrum while forgetting what we’re trying to achieve … Continue reading Refresh the Purpose of the Scrum Framework
Wesley Bush — July 1, 2019 — July 1, 2019 Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously. If they don’t water the plant, it’s going to wither and … Continue reading SaaS Growth: The “Triple A” Sprint Framework that Gets Results
Dave Brock — June 4, 2019 Follow @davidabrock — June 4, 2019 Preface: This is the third article in my series on sensemaking, for links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. It turns out that sensemaking is not just a “cool … Continue reading Sensemaking: A Framework For Making Sense
Karl Sakas — March 20, 2019 Follow @KarlSakas — March 20, 2019 Here’s a simple workflow for handling urgent “work faster” rush requests from your agency’s clients! What if one of your clients wants you to work faster than usual? They should pay a 20-100% “rush fee” or other convenience surcharge—but what are the steps … Continue reading Clients in a Hurry? Use This Rush Workflow Framework to Get Paid!
Hannah Ouzer — January 14, 2019 — January 14, 2019 A well-defined project management framework will bring much-needed order to your projects. Learn how to create your own PM framework in this guide. Have you ever found yourself completely overwhelmed at the start of a project? Or maybe you’ve scoped out a project and wondered … Continue reading How to Create a Proven Project Management Framework
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
