Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links. Paddy Moogan on September 19, 2018 One of my previous posts talked about how different elements can affect the success of your link-building campaign; … Continue reading How to choose the best content format for link building
Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Aashish Sharma — August 14, 2017 Follow @ineedseo — August 14, 2017 JESHOOTS / Pixabay Native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. We take stock! At some point, when designing your mobile application, you will have to decide on how you will develop the application. … Continue reading Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos. Tim Peterson on February 22, 2017 Instagram is extending the number of photos and videos that brands can include in their slideshow-like carousel ads and opening up the format to organic posts, the Facebook-owned company announced … Continue reading Instagram’s carousel format can now include more posts, be used outside of ads
By Courtney Danyel May 5th, 2016 Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear around the internet. But if you want to make … Continue reading Which Adwords Ad Format Is Best For Your Business?
by Roee Ganot March 28, 2016March 28, 2016 Apple has already dominated the personal tech niche, providing superior products for phones, mp3 players, and personal computers, among others. Now it is entering the publishing game. Well, sort of. Apple has always had a news app on its iPhone, but it has opened up the option … Continue reading What You Need To Know About The Apple News Format
Elissa MarieApril 18, 2015 If you’ve seen any of the Harry Potter movies, then you’ve seen a cinemagraph. Remember the newspaper photographs that whimsically came to life right off the page? Luckily, you don’t have to be a full-blooded wizard to include this eye-catching format in your content marketing strategy – we muggles can create … Continue reading What the Heck Are Cinemagraphs?!: The Newest Innovative Video Format for Your Content Strategy
Company updates How Google Fights Piracy document, announces new anti-piracy measures. Matt McGee on October 17, 2014 Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy … Continue reading Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update
