Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. Kim Davis on October 5, 2023 This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to … Continue reading Adobe forecasts 4.8% growth YoY in online holiday spending
Tag Archives: forecasts
ChatGPT Forecasts Use To Grow Nearly 900% In 2023
ChatGPT Forecasts Use To Grow Nearly 900% In 2023 by Laurie Sullivan @lauriesullivan, July 5, 2023 The use of generative artificial intelligence (GAI) and ChatGPT in particular will see massive growth this year. Insider Intelligence forecasts that use will skyrocket 882% this year to 61.5 million — up from 6.3 million in 2022. While growth will slow … Continue reading ChatGPT Forecasts Use To Grow Nearly 900% In 2023
Ad Spend Forecasts Decrease
Ad Spend Forecasts Decrease by Todd Wasserman , December 8, 2022 As we gear up for 2023, the ad industry must reset expectations. GroupM and Mediabrands have both reduced their forecasts for ad spending in 2023. GroupM expects global ad spending to rise 5.9% next year. That’s down from the 6.4% GroupM estimated in June. … Continue reading Ad Spend Forecasts Decrease
New Inflation Worries Cloud Holiday Forecasts
holiday New Inflation Worries Cloud Holiday Forecasts by Sarah Mahoney , Staff Writer @mahoney_sarah, October 4, 2022 Rising consumer concerns about inflation are already causing retailers to second-guess their holiday marketing strategies. But new research from the NPD Group shows those worries are growing rapidly, with 29% of consumers saying finances and the economy will cause … Continue reading New Inflation Worries Cloud Holiday Forecasts
Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 28, 2020 New online shoppers will provide an interesting opportunity for advertising, at about 9%, as holiday online consumer spend reaches $189 billion this year — up 33%, according to Adobe’s most recent forecast. Those shoppers, who are new … Continue reading Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Creating Reality-Based Forecasts in Agile Projects
Anthony Mersino August 26, 2020 Agile approaches for estimating and forecasting are better than traditional approaches because they deliver better and more predictable results. Agile project forecasts are also easy to understand and easy to update because they are based on the team’s actual velocity. This is what I call a reality-based agile forecast. Traditional … Continue reading Creating Reality-Based Forecasts in Agile Projects
Create Faster and More Accurate Forecasts Using Probabilities
Julia Wester — January 16, 2020 The most important question to stakeholders is often “When can it be done?” There is a lot that goes into answering that seemingly simple question. What is involved in the work? What else are we doing? What risks are there? The questions go on and on. Traditional estimation processes … Continue reading Create Faster and More Accurate Forecasts Using Probabilities
Google Shopping Holiday Forecasts for YOUR Industry
Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
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