by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience
Tag Archives: Focusing
Focusing on the Social of “Social Media”
by Austin Fracchia May 19, 2016 Follow @AustinFracchiaMay 19, 2016 Using social media to market your business is a tricky thing to do. People and companies of all shapes and sizes often get too caught up in the second half of social media: the media part. We spend so much time worrying about the same … Continue reading Focusing on the Social of “Social Media”
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
by Kristina Jaramillo May 12, 2016 Follow @GetLinkedInHelpMay 12, 2016 Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving … Continue reading Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Focusing on Success: Small Business Optimization Tips for 2016
by John Oechsle February 4, 2016 Follow @hjoechFebruary 4, 2016 In just the blink of an eye we’re already a month into 2016, which means it’s time to get serious about looking at the exciting opportunities this year will have to offer your small business. You’re probably thinking, “If only I had more time today!” … Continue reading Focusing on Success: Small Business Optimization Tips for 2016
Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Jordan ConApril 29, 2015 Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say it again: stop focusing on your brand’s social media posting. Owned social (what your brand posts) as a powerful business driver is a thing of the past. If anything … Continue reading Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Research Piece On What Email Marketers Are Focusing On
Jordie van RijnApril 11, 2015 We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which is below. Please make … Continue reading Research Piece On What Email Marketers Are Focusing On
Successful Email Marketing: Focusing on Sales, Not Tire Kickers
John W HayesMarch 25, 2015 Long before I joined iContact as an employee, I was a client of the company. I selected iContact over a number of other services trialled because they were the only company to pick up the phone and thank me for trying the product out. They didn’t try to sell me … Continue reading Successful Email Marketing: Focusing on Sales, Not Tire Kickers
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