Tag Archives: Focus

Focus Your LinkedIn Strategy With 10 Specific Steps

Colleen McKenna August 6, 2021 Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still … Continue reading Focus Your LinkedIn Strategy With 10 Specific Steps

What Should Your Social Media Marketing Focus On: Customer Service or Content?

Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Laura Patterson May 13, 2021 Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key … Continue reading How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

What Was Your Main Focus When You Opened Your Business?

Steve DiGioia February 25, 2021 During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting the best location, trendy furnishings, celebrity appearances, and over-the-top promotions that you “knew” would jump-start your business. You thought, “I just gotta get the hip crowd to check … Continue reading What Was Your Main Focus When You Opened Your Business?

5 Reasons to Focus on SEO to Drive Your Business

Jock Breitwieser December 11, 2020 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online with the implementation of lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the … Continue reading 5 Reasons to Focus on SEO to Drive Your Business

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds

Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds