Tag Archives: Focus

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan  @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies

It’s not just you. Science explains how your focus is more scattered now and how to get it back

By Next Big Idea Club   February 07, 2022   Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics by Laurie Sullivan  @lauriesullivan, January 26, 2022 Simpli.fi, which provides workflow software and programmatic advertising solutions, announced the acquisition of CoreMedia Systems to provide direct and brand response analytics, attribution and media management software to advertising agencies and marketers. This acquisition will enable agencies and … Continue reading Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds by Ray Schultz , December 3, 2021 There has been a sharp increase in the number of B2B buyers who complain about delivery times, according to Superpowers 2.0, a study from Merkle B2B conducted with B2B International.  Of the decision-makers polled, 44% agree that … Continue reading B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds

Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season

Laura Krajewski December 3, 2021 There’s something about Christmas lights glimmering on every house and Christmas music playing in every store that makes me want to stay cozy at home, watch It’s a Wonderful Life, and avoid doing work. Is it just me?… I don’t think so. It doesn’t matter what kind of job you … Continue reading Keeping Your Customer Focus and Investing in your Agents Through the Rest of the Busy Holiday Season

5 Things to Focus on Before Running Paid Advertising on LinkedIn

Jim Cusick November 16, 2021 Advertising on LinkedIn is very effective. Many companies from different industries and sizes have had great success using all of the dynamic paid advertising options. As LinkedIn’s advertising marketing messaging says, “do business where business gets done.” Your target audience most likely is on LinkedIn. However, we believe not everyone … Continue reading 5 Things to Focus on Before Running Paid Advertising on LinkedIn

Google Labs Returns With Futuristic AR, VR Focus

Google Labs Returns With Futuristic AR, VR Focus Laurie Sullivan  @lauriesullivan, November 11, 2021 Google Labs is back, the company confirmed, but this time around it’s the internal name given to a new team created under a reorganization that aims to gather the company’s innovative projects and long-term bets under one roof. “Clay Bavor has … Continue reading Google Labs Returns With Futuristic AR, VR Focus

3 Strategies to Manage Your Emotions and Regain Focus

Amy Drader October 16, 2021 Man vector created by vectorjuice – www.freepik.com We’ve all been there. “Something bad” happens at work or at home. It doesn’t matter what. It could be a disagreement, a missed deadline, a betrayal, or another irritation from that person who irritates you most. When this happens, it can derail most … Continue reading 3 Strategies to Manage Your Emotions and Regain Focus

Focus Your LinkedIn Strategy With 10 Specific Steps

Colleen McKenna August 6, 2021 Sometimes no one notices except you, and sometimes the camera puts it all on display. Liza Slavin shared a video captioned “Front Door Cam is Clumsy Girl’s Worst Nightmare” that we could hardly resist sharing— with permission, of course. While I’m always about what’s next, after ten years, I still … Continue reading Focus Your LinkedIn Strategy With 10 Specific Steps

What Should Your Social Media Marketing Focus On: Customer Service or Content?

Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?