Tag Archives: Focus

Optimizing digital experiences: Don’t focus on just one metric

A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024  Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric

Audio giant Rode acquires rival Mackie to expand its focus on creators

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators

Google Ranking And Indexing Become Focus Of Search Trial

Google Ranking And Indexing Become Focus Of Search Trial by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2023 Pandu Nayak, a vice president for search at Google, testified Wednesday about Google’s efforts to index the web, eliminate irrelevant pages and rank websites in order to answer user queries from sources that are E-A-T — otherwise … Continue reading Google Ranking And Indexing Become Focus Of Search Trial

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan  @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week.  On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan  @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Nuro lays off 30 percent of staff, shifts focus to R&D

Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo.     Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning