Tag Archives: Focus

How to Focus on Sustainability With a Remote Workforce

Eliza Erskine — May 19, 2020 2020 was your sustainability year! You eventually got all teams on board, created great employee momentum in February, and by mid-March, all employees were working from home and you’re scrambling to keep employee culture, keep employees safe and figure out this brave new COVID world. Sound familiar? Luckily, your … Continue reading How to Focus on Sustainability With a Remote Workforce

Small Business Marketing Activities – Where to Focus?

Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?

Businesses Need to Focus On Employee Recognition, Especially Now

Beth Thornton — April 23, 2020 While the majority of the workforce continues to work at home, a major challenge for leaders in the foreseeable future is one of keeping their employees engaged, productive, and happy through this time of stress and unknown. This challenge, like many others, is one that falls very squarely on … Continue reading Businesses Need to Focus On Employee Recognition, Especially Now

Should My Business Continue to Focus On SEO & PPC During the Pandemic?

Garry Grant — April 15, 2020 In this article, we will discuss our view on the corona virus pandemic; how to help your business weather the storm; and how to plan for recovery once the crisis is over. What is SEO Inc’s View On The Corona Virus Pandemic? As Federal Reserve Chairmen Jerome Powell recently … Continue reading Should My Business Continue to Focus On SEO & PPC During the Pandemic?

COVID-19 stories: At-home marketers shifting focus, adjusting goals

Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals

16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

Micah Lally — April 7, 2020 LinkedIn has proven itself as a great lead generation tool for businesses across the board. But, unlike most other social media platforms, you can’t just look at basic metrics in order to understand if your strategy is actually pulling its weight. For the full picture of your successes and … Continue reading 16 Metrics You Need to Focus on When Reviewing Your LinkedIn Analytics

Why Small Businesses Need to Focus on Human Resource Training?

Marilou Alcaide — February 14, 2020 Human Resource Training involves training on all aspects related to the human resource function. There is no doubt that human resources are the most important resource in an organization. They are referred to as human capital, as employees are valuable assets for the company. The human resources were earlier … Continue reading Why Small Businesses Need to Focus on Human Resource Training?

How to Make Sustainability a Company Focus in 2020

Eliza Erskine — February 5, 2020 Make 2020 the year you take action toward a sustainability strategy of your own. Amazon and Google employees made headlines writing letters to management demanding climate change action. Even if you don’t work for or run a large company, your employees are asking about sustainability. Or you’re thinking about … Continue reading How to Make Sustainability a Company Focus in 2020