Laura Patterson October 9, 2020 You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an … Continue reading Why You Need to Focus on Discoverability Rather Than Awareness
Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus
Debra Murphy August 11, 2020 One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never … Continue reading Business Focus – Key to Small Business Success
Dave Wakeman August 4, 2020 Prawny / Pixabay Like almost everyone I know, I’m trying to figure out what emerging from the pandemic is going to look like and what it will mean for my business. To be clear, I don’t think this thought process is negative. But it is necessary. Why? Well, if you … Continue reading Right Now, We Need To Focus On Our Basics…
Eliza Erskine — May 19, 2020 2020 was your sustainability year! You eventually got all teams on board, created great employee momentum in February, and by mid-March, all employees were working from home and you’re scrambling to keep employee culture, keep employees safe and figure out this brave new COVID world. Sound familiar? Luckily, your … Continue reading How to Focus on Sustainability With a Remote Workforce
Brian Basilico — May 8, 2020 This Message Is Brought To You By The Letters R & D Image by Cedric Yong from Pixabay I’m assuming at some point in your life you’ve seen an episode of Sesame Street. On Sesame Street, they have a segment called, “Today is brought to you by the letter,” … Continue reading Don’t Get Bored, Get Focus – Follow One Course Until Successful
Debra Murphy — May 5, 2020 Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one. For those who already … Continue reading Small Business Marketing Activities – Where to Focus?
Beth Thornton — April 23, 2020 While the majority of the workforce continues to work at home, a major challenge for leaders in the foreseeable future is one of keeping their employees engaged, productive, and happy through this time of stress and unknown. This challenge, like many others, is one that falls very squarely on … Continue reading Businesses Need to Focus On Employee Recognition, Especially Now
Garry Grant — April 15, 2020 In this article, we will discuss our view on the corona virus pandemic; how to help your business weather the storm; and how to plan for recovery once the crisis is over. What is SEO Inc’s View On The Corona Virus Pandemic? As Federal Reserve Chairmen Jerome Powell recently … Continue reading Should My Business Continue to Focus On SEO & PPC During the Pandemic?
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals