Steve DiGioia February 25, 2021 During the initial business startup phase, providing great customer service may not have been your first thought. Instead, you focused on getting the best location, trendy furnishings, celebrity appearances, and over-the-top promotions that you “knew” would jump-start your business. You thought, “I just gotta get the hip crowd to check … Continue reading What Was Your Main Focus When You Opened Your Business?
Vartika Kashyap December 17, 2020 Managing a startup is extremely challenging as you need to streamline almost every operation of the business. Be it the teams, work procedures, internal and external communication, etc. you need to put efforts to make sure things work out well. As the leader of a startup, you have to be … Continue reading Why Do Startups Need to Focus on Project Management?
Jock Breitwieser December 11, 2020 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online with the implementation of lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the … Continue reading 5 Reasons to Focus on SEO to Drive Your Business
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds by Ray Schultz , December 4, 2020 The discipline of customer marketing has undergone a shift during the COVID-19 pandemic, judging by State of Customer Marketing, a study by customer engagement firm Influitive. In 2017, the top activities conducted by marketing teams were customer … Continue reading Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Christa Tuttle November 20, 2020 Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the … Continue reading Framework for Conducting a Focus Group
Twitter Puts Focus On Performance Advertising by Laurie Sullivan @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising
Laura Patterson October 9, 2020 You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an … Continue reading Why You Need to Focus on Discoverability Rather Than Awareness
Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus
Debra Murphy August 11, 2020 One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never … Continue reading Business Focus – Key to Small Business Success
Dave Wakeman August 4, 2020 Prawny / Pixabay Like almost everyone I know, I’m trying to figure out what emerging from the pandemic is going to look like and what it will mean for my business. To be clear, I don’t think this thought process is negative. But it is necessary. Why? Well, if you … Continue reading Right Now, We Need To Focus On Our Basics…