Marilou Alcaide — February 14, 2020 Human Resource Training involves training on all aspects related to the human resource function. There is no doubt that human resources are the most important resource in an organization. They are referred to as human capital, as employees are valuable assets for the company. The human resources were earlier … Continue reading Why Small Businesses Need to Focus on Human Resource Training?
Eliza Erskine — February 5, 2020 Make 2020 the year you take action toward a sustainability strategy of your own. Amazon and Google employees made headlines writing letters to management demanding climate change action. Even if you don’t work for or run a large company, your employees are asking about sustainability. Or you’re thinking about … Continue reading How to Make Sustainability a Company Focus in 2020
Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again
Paul Selby — January 7, 2020 Image by PublicDomainPictures from Pixabay Customer service agents field inquiries from customers multiple times per day. Online communities overflow with customer questions. In both situations, these are often the same, repeated issue. But that doesn’t mean new problems aren’t also cropping up a solution. This is where a strong, … Continue reading Start 2020 Off Right With a Focus on Knowledge Management
Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Lily Ray on January 3, 2020 Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted … Continue reading Focus on E-A-T to avoid performance problems in 2020
Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
Good gated content that converts at 15% or higher will give you scalable traffic with more people to nurture. AJ Wilcox on January 3, 2020 Contributor and SMX speaker, AJ Wilcox, explains why this is the year to be working hand-in-hand with your sales team to track leads with your LinkedIn Ads. Below is … Continue reading Want better leads on LinkedIn? Focus on your content
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers. Stacey Ackerman on December 10, 2019 Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so … Continue reading 3 things marketers need to focus on in 2020
Jesse Houwing — November 14, 2019 As Scrum Trainer I get to meet a lot of teams and hear of many different ways to do Scrum. Most are valid ways, yet some seem more aligned with the values of Scrum or the purpose of the specific Scrum Element. In this post we’ll have a look … Continue reading Focus on What Was “Done” During Sprint Review