Tag Archives: Focus

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan  @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Amazon Ads Features Focus On Measurement, Clean Room, Video

Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan  @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video

Google is reportedly shifting its focus to hardware at Assistant’s expense

Everything Google announced at its Pixel 7 event No big surprises here. N. Ingraham     Google There weren’t a lot of surprises in store at today’s Google event in Brooklyn — after all, the company started teasing its Pixel 7 and Pixel 7 Pro smartphones, the Pixel Watch and the Pixel Tablet months ago. … Continue reading Google is reportedly shifting its focus to hardware at Assistant’s expense

Serena Williams is retiring from tennis to focus on other businesses. Here’s a look at her empire

By Chris Morris August 09, 2022   As dominating as Serena Williams has been in the tennis world, she’s also become a major force in terms of business. So while Tuesday’s announcement, in a Vogue cover story, that she would be “evolving away” from the sport after the U.S. Open was a surprise, her plans … Continue reading Serena Williams is retiring from tennis to focus on other businesses. Here’s a look at her empire

Why the focus on ‘white fragility’ is a distraction

By Porter Braswell   August 03, 2022     In the wake of George Floyd’s murder in May 2020, the term “white fragility” soared to prominence in American culture. Fueled by social media and corporate diversity initiatives, the nuanced arguments behind the term were quickly accepted as fact, particularly by certain progressives eager to demonstrate … Continue reading Why the focus on ‘white fragility’ is a distraction

Macy’s Back-To-School Ads Focus On Fast Fashion Changes

Macy’s Back-To-School Ads Focus On Fast Fashion Changes by Sarah Mahoney  @mahoney_sarah, August 5, 2022 Macy’s is hoping to break through the back-to-school clutter with a new campaign that aims to highlight kids’ fast-changing style sense. Ads showcase bright combinations of trendy fashion finds and essentials, all aimed at helping them own their style. The … Continue reading Macy’s Back-To-School Ads Focus On Fast Fashion Changes

Instead of binding contracts, focus on this workplace touchstone for connected team

By Aytekin Tank   May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team