Tag Archives: Focus

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. Chris Wood on July 24, 2024   Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal, giving women … Continue reading How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

If you’re struggling to find focus after vacation, read this

  June 30, 2024 If you’re struggling to find focus after vacation, read this For the skeptics and lifelong multitaskers who insist they’re proficient and productive, multiple studies have busted the myth that you can pull off the juggling act with aplomb. Focus requires effort. BY Lydia Dishman I’m just back from a short vacation, and … Continue reading If you’re struggling to find focus after vacation, read this

DOJ lawsuit against TikTok will focus on children’s privacy

June 21, 2024 DOJ lawsuit against TikTok will focus on children’s privacy The U.S. Federal Trade Commission investigated the potential violations by TikTok and its parent company, ByteDance, and referred the case to the Justice Department on Tuesday. BY Reuters The U.S. Department of Justice plans to focus an upcoming lawsuit against TikTok on allegations that … Continue reading DOJ lawsuit against TikTok will focus on children’s privacy

Google: Audience focus, content quality are still the keys to SEO

Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024   If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO

Meta is discontinuing Workplace to focus on AI and metaverse

May 14, 2024 Meta is discontinuing Workplace to focus on AI and metaverse The enterprise communications app Workplace was first introduced for businesses in 2016 with new features including multi-company groups and shared spaces that allowed employees from different organizations to work together. BY Reuters Meta Platforms will discontinue its work-focused Workplace app as the company … Continue reading Meta is discontinuing Workplace to focus on AI and metaverse

Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less The NYT’s sources say execs realized last year the assistant looks antiquated next to ChatGPT. will shanklin   Updated Fri, May 10, 2024   Apple Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational … Continue reading Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less

The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.   Cody Haener on March 21, 2024 Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in.  Advanced Conversational Flow logic You are now able to add … Continue reading Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow