Tag Archives: Focus

Google Ranking And Indexing Become Focus Of Search Trial

Google Ranking And Indexing Become Focus Of Search Trial by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2023 Pandu Nayak, a vice president for search at Google, testified Wednesday about Google’s efforts to index the web, eliminate irrelevant pages and rank websites in order to answer user queries from sources that are E-A-T — otherwise … Continue reading Google Ranking And Indexing Become Focus Of Search Trial

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan  @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week.  On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3 by Laurie Sullivan  @lauriesullivan, June 15, 2023 Microsoft has partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3’s mission is to decarbonize media and advertising. Climate Shield — Scope3’s product that is helping to … Continue reading Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3

Nuro lays off 30 percent of staff, shifts focus to R&D

Nuro’s third-gen driverless delivery vehicle includes an external airbag The driverless machine also hauls twice as much cargo.     Jon Fingas|@jonfingas Nuro already has a third driverless delivery vehicle on the way, and this model is focused as much on protecting others as it is hauling goods. The newly introduced version, simply called Nuro, … Continue reading Nuro lays off 30 percent of staff, shifts focus to R&D

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning by Colin Kirkland , March 2, 2023 Wunderkind — a performance marketing engine and behavioral marketing firm that helps brands including Fender, Rag & Bone, Refinery29 and Sonos target website visitors with emails and texts — has raised $76 million in a Series … Continue reading Performance Marketing Engine Wunderkind Raises $76M, With Focus On AI, Machine Learning

Why focus is the way forward for high-performing marketing organizations

Here’s why aligning your organization’s efforts with a focused vision matters and how to develop a differentiating positioning strategy. Brian Kessman on February 21, 2023 at 10:22 In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for … Continue reading Why focus is the way forward for high-performing marketing organizations

Cybersecurity Focus: How to Make Remote Work Safer

Cybersecurity Focus: How to Make Remote Work Safer Alex Vakulov / 17 Jan 2023   Telework is a long-running trend in the business world, and it has reached unprecedented heights because of the Coronavirus emergency. As a result, numerous companies have been forced to plunge headlong into implementing the remote work model, and predictably enough, … Continue reading Cybersecurity Focus: How to Make Remote Work Safer