Tag Archives: first

First Look: Twitter Upgrades Analytics With Audience Insights

Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights

The Hook Model: The First Step To Designing The Employee Engagement Experience

Megan Van VlackApril 29, 2015 How many apps do you have on your mobile phone? In the marketplace today, there are over 1.3 million mobile apps to choose from. The mobile app universe is growing and shows no sign of slowing down. And the number of apps used for work — whether approved or unapproved … Continue reading The Hook Model: The First Step To Designing The Employee Engagement Experience