Tag Archives: Fire

Ready. Fire! Aim. What to Avoid During Demand Gen Planning

by Leah Yanez June 2, 2016June 2, 2016 There’s an old story about Uncle Buster from the backwoods in Arkansas. Legend has it that Buster carved a bow from a hickory stump and could shoot it more accurately than an Olympic archer using a custom compound bow. Buster’s big, wooden barn was literally covered with … Continue reading Ready. Fire! Aim. What to Avoid During Demand Gen Planning →

To Promote or Fire? A Leader’s Guide to Managing an Intermittent Employee

Career Development

by Eric Chester May 16, 2016 Follow @eric_chesterMay 16, 2016 My new high-end coffee brewer drives me absolutely insane. It brews the absolute perfect cup of java – hot nectar of the gods – about every third day. The other two result in either an average tasting cup of convenience store coffee or an evil … Continue reading To Promote or Fire? A Leader’s Guide to Managing an Intermittent Employee →

10 Sure Fire Ways to Add Personalization to Your Digital Marketing

Digital Marketing Strategies

by Anna Manteufel March 25, 2016March 25, 2016 Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing … Continue reading 10 Sure Fire Ways to Add Personalization to Your Digital Marketing →

How Do You Know When It’s Time To Fire Someone?

Employees Retention

by Jacob Shriar March 10, 2016 Follow @jacobshriarMarch 10, 2016 Firing an employee is one of the worst experiences you can have at work for both people involved. It’s a topic that many managers like to avoid. When is the right time to fire someone? Everyone deserves a second or third chance, but how many … Continue reading How Do You Know When It’s Time To Fire Someone? →

5 Really Good Reasons to Fire an SEO Client

Outsourcing

by Marvin Russell November 26, 2015 Follow @mysiteauditorNovember 26, 2015 Yes, you read the headline correctly. I said, “fire an SEO client”. SEO clients can fire you, so why can’t you fire them? We’ve all had an SEO client or two that came straight from hell. We’ve all looked at the caller ID with fear, … Continue reading 5 Really Good Reasons to Fire an SEO Client →

Adding Fuel to the Fire: How Important is Facebook?

Facebook Business

Mark SchaeferOctober 28, 2015 A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. Twitter finished second, named most important by 20 percent of respondents, … Continue reading Adding Fuel to the Fire: How Important is Facebook? →

How to Fire a Client

Customer Relationship Managemnet

Sarah AdersonOctober 26, 2015 If you haven’t fired a client yet, then you will. More likely than not, you’ve already encountered this situation, but you chose to grin and bare it. This behavior doesn’t serve you or your clients. The truth is that most entrepreneurs aren’t prepared to handle these tough situations. This can have … Continue reading How to Fire a Client →

React: Twitter Is Using Copyright Law To Extinguish Stolen ‘Fire Tweets’

Twitter

Marcus BeardJuly 27, 2015 In 2003, a photo of Barbra Streisand’s million-dollar mansion appeared on Pictopia.com, in a publicly available collection of 12,000 California coastline photographs. Taken by Kenneth Adelman, the photo had no intent to expose or otherwise harm the film star. Yet, the Streisand househand caught wind of the photograph, and they were … Continue reading React: Twitter Is Using Copyright Law To Extinguish Stolen ‘Fire Tweets’ →

Reignite the Fire with Inactive Customers

Customer Engagement

VerticalResponseJuly 16, 2015 Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell, President of Harley-Davidson, once said: ‘The more you engage with customers, the clearer things become and the easier it is to determine … Continue reading Reignite the Fire with Inactive Customers →

Do You Respect Your People Enough To Fire Them?

Career Development

Dave BrockJune 1, 2015 Unfortunately, one of the biggest sins I see in performance management is avoidance. Usually, we’re good at recognizing problem performers. We’re just terrible in dealing with them. There all sorts of reasons we avoid dealing with them–all bad. They include: Dealing with problem performers takes a lot of time. Dealing with … Continue reading Do You Respect Your People Enough To Fire Them? →