By Shalene Gupta September 20, 2023 If you work a traditional 9-to-5, you spend at least a quarter of your life at work, if not more. Ideally, these hours should be delightful, at worst tolerable, but that’s not always the case. HP surveyed 15,000 employees in 12 countries and asked them about their relationship … Continue reading Grim survey finds workers around the world have a toxic relationship with their jobs
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds
By Rachael Zisk—Payload July 20, 2023 Seraphim, a leading space VC firm HQ’d in the U.K., has released its yearly index on funding and acquisition activity across the space industry. Seraphim’s tracking data shows signs that investment activity is bouncing back from the economic woes and restrained capital markets of last year. Deals, deals, deals The … Continue reading Investment is up in the space sector, a new report finds
Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
