AI Finding Its Citation Hierarchy Across Applications by Laurie Sullivan , Staff Writer, June 10, 2026 Brand and company citations have become increasingly important in OpenAI ChatGPT and Google AI Overviews. As artificial intelligence (AI) and agentic services reshape search, understanding where a brand appears, and why, has become essential. Searching for answers, BrightEdge pulled … Continue reading AI Finding Its Citation Hierarchy Across Applications
Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. Stephanie Miller on March 11, 2025 Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring … Continue reading Finding the sweet spot between relevance and discovery in B2B lead nurturing
September 23, 2024 8 great free sites for finding remote jobs Can your commute, ditch your drive, and terminate your travels with these remote-work job listing sites. BY Doug Aamoth Whether you’re looking to escape the daily commute, achieve a better work-life balance, or explore opportunities on the other side of the globe, your search … Continue reading 8 great free sites for finding remote jobs
Is the market for martech saturated? Maybe, but there’s plenty of room to grow. Mike Pastore on July 19, 2024 Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC … Continue reading Where are martech vendors finding their revenue? Let’s take a look
July 17, 2024 What is coffee badging? How some hybrid employees are finding a new way to quiet quit Some companies with in-office mandates are beginning to implement minimum-hour requirements following a trend of employees staying for the least amount of time they can get away with. BY Lydia Gerike As some companies are adding more … Continue reading What is coffee badging? How some hybrid employees are finding a new way to quiet quit
I’m finding the joy in writing again with a little help from the Supernote Nomad Handwriting, I just can’t quit you. cheyenne macdonald Thu, Jul 4, 2024 Photo by Cheyenne MacDonald/Engadget I’ve recently accepted the fact that I am, and always will be, a pen-and-paper kind of gal. When it comes to writing, … Continue reading I’m finding the joy in writing again with a little help from the Supernote Nomad
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
By Lydia Dishman January 07, 2024 It’s only been a few days since the new year began and many people are feeling that special sort of deflated that comes after the festive holiday season and the zeal to stick with resolutions. For those of us in the Northern Hemisphere, it’s also not helping that … Continue reading A practical guide to finding motivation and new meaning in your work
By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures. Shama Hyder on July 20, 2023 When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers … Continue reading The value of integration partnerships: Why finding the right partner matters
