Tag Archives: finding

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value by Ali Amarsy , Op-Ed Contributor, August 29, 2022 Value. This is the hot topic of the season — at conference main stages, in one-on-one conversations and even across phone screens. The news of the Federal Reserve’s actions to combat inflation reminded us of … Continue reading To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value

Recruiting Developers: Why Finding the Right People Is So Important

Recruiting Developers: Why Finding the Right People Is So Important Allison Dretzin / 12 Apr 2022   One of the finest investments your company will ever make is taking the time to make the appropriate recruits and carefully considering your recruitment approach.Recruiting a developer may take a long time and cost a lot of money, … Continue reading Recruiting Developers: Why Finding the Right People Is So Important

Finding tech solutions for departments outside marketing

What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change? Steve Petersen on December 1, 2021 Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department.  There are probably plenty of reasons why this may occur. One main reason is when … Continue reading Finding tech solutions for departments outside marketing

Finding the Right Voiceover For Your Video

Neil Wood-Mitchell September 7, 2021 Certain inflections and distinct vocal traits can make a person’s voice recognisable in an instant. Large corporations have often employed celebrities to voiceover their products or services in order to capture the viewer’s attention and thus maximising the reach of their marketing campaign; Hugh Dennis’ promotion of the latest washing … Continue reading Finding the Right Voiceover For Your Video

Finding value through negotiation with martech vendors

Experienced leadership with hands on marketing operations experience matters. Rodric Bradford on November 18, 2020 Many marketing teams are preparing to negotiate software contracts that expire on Dec. 31, or are already in the middle of doing so, and this in a climate where marketers are looking for quick wins, and vendors are more eager … Continue reading Finding value through negotiation with martech vendors