Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now. Amanda Farley on March 7, 2019 When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent … Continue reading Why agencies are feeling ‘meh’ about automation
We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018 If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising
Spencer X. Smith — August 15, 2017 Follow @spencerXsays — August 15, 2017 Shanon / Pixabay In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, … Continue reading Feeling Like Business is Slow in August? Here Are 5 Ways to Maximize Your Results
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
by Olivia Mccollum March 3, 2016March 3, 2016 There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world has grown and clung to most traditional practices. Our culture, economy and society as a whole have all migrated online – whether for better or worse, we can’t … Continue reading More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management
Kyla RomaJuly 21, 2015 Sharing your work can feel weird or self-conscious, but it doesn’t have to! Pinterest can be a great way to get started for makers and image savvy creatives. There is no one right way to pin, so do what feels right for you. To help you get started this post will … Continue reading How to Pin Your Work to Pinterest (Without Feeling Weird About It!)
By Allan S. Roth, Next Avenue Contributor It’s pretty rare for a personal finance book to hit the New York Times bestseller list. So, when my Next Avenue editor asked me to evaluate the latest one, The Bank on Yourself Revolution by Pamela Yellen, I welcomed the opportunity. I had reviewed the author’s earlier book, Bank on Yourself, for CBS … Continue reading Feeling Cool About A Hot Personal Finance Book
