Tag Archives: Features

Salesforce unveils features to boost automation for marketing and sales

Salesforce

Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels Constantine von Hoffman on September 16, 2022 Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization … Continue reading Salesforce unveils features to boost automation for marketing and sales →

Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration

Instacart

Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration by Laurie Sullivan  @lauriesullivan, August 25, 2022 Instacart has unveiled The World is Your Cart starring Grammy Award-winning artist Lizzo in what the company calls its biggest brand campaign ever. It’s all about turning everyday moments into possibilities — and expanding on Instacart CEO … Continue reading Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration →

MarTech Replacement Survey: Which features are important to marketers?

Marketing Statistics

It’s no surprise marketers looked for better features when choosing new solutions. But which features were front of mind? Kim Davis on July 11, 2022 The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. But what features were marketing organizations looking … Continue reading MarTech Replacement Survey: Which features are important to marketers? →

Zoom and Intrado launch new features to improve event experience and management

Event Management

Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management →

Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition

Microsoft Advertisement

Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition by Laurie Sullivan , Staff Writer @lauriesullivan, February 4, 2022 Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people searching to find the ideal car. Consumers can search for specific car makes and models, with filters … Continue reading Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition →

4 e-Commerce Features Businesses Must Use to Drive Holiday Sales

eCommerce Challenges

Itai Sadan December 17, 2021 The holiday season is upon us and with it comes the possibility of increased engagement, new customers, and record-breaking sales. With holiday e-commerce sales forecasted to have a year-over-year increase of between 11% to 15% during 2021-2022, now is the time for businesses to ensure that no revenue-driving stone is … Continue reading 4 e-Commerce Features Businesses Must Use to Drive Holiday Sales →

Google Local News Features For Search Gives Publishers Visibility

Google Publishers

Google Local News Features For Search Gives Publishers Visibility by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2021 Are you searching for information about your community? Google has released search features that aim to increase visibility for local news content about communities. Released Tuesday, one option expands on a feature previously rolled out, for COVID-related searches. … Continue reading Google Local News Features For Search Gives Publishers Visibility →

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