Tag Archives: Feature

LinkedIn’s Obsessed With Getting Users to Understand This New Feature

LinkedIn Utilization

John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature →

What Facebook’s New ‘Jobs’ Feature Means for Your Marketing Career

Facebook Jobs

Mark Miller — March 6, 2017 Follow @MMtwopointfive— March 6, 2017 Facebook has just released a new tool to help connect employers and job seekers. And like everything else the social media juggernaut does, the move has major implications for both marketing professionals and social media marketing recruiters. It may also impact how businesses approach … Continue reading What Facebook’s New ‘Jobs’ Feature Means for Your Marketing Career →

Twitter Direct Message Chat Bot Feature To Automate Customer Service

Twitter

by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service →

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done

Marketing Platforms

To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016   An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done →

How Businesses Can Make the Most of Facebook’s Call-to-Action Feature

Call To Action

by Andrew Gazdecki June 7, 2016 Follow @biznessappsJune 7, 2016 Your content is only as good as what it accomplishes. If you spend time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server … Continue reading How Businesses Can Make the Most of Facebook’s Call-to-Action Feature →

Twitter Ads Have a Secret Feature – Do You Know About It?

Twitter

by Dennis Yu February 28, 2016 Follow @dennisyuFebruary 28, 2016 You’re probably aware that Twitter is often overlooked, especially in comparison to Facebook’s advertising capabilities. But here’s something you might not know: You can promote someone else’s tweet. All of your positive mentions and implied endorsements from others on Twitter can be retargeted to relevant … Continue reading Twitter Ads Have a Secret Feature – Do You Know About It? →

Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers

Digital Marketing

Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers →

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