Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Kevin Lee on February 3, 2017 Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 … Continue reading Methbot, fake news and five other reasons SEM/SEO interest will surge
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
Wendy Lindars — November 16, 2016 Follow @enx2marketing— November 16, 2016 It seems like everyone is trying to find a reason why Trump was elected president. Many reasons have been batted around by the media such as the FBI reopening the Benghazi email scandal a week before the election, the Democrats dropping the ball, and … Continue reading I Saw The News Today, Oh Boy: Fake News Sites and SEO
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
by Jean Dion December 6, 2015 Follow @jeanmariedionDecember 6, 2015 Is that nasty review that’s shown up on your website the work of a disgruntled fan? Or did a business competitor write up a few words to torpedo your reputation? These questions matter. After all, the way you’ll handle these two types of reviews is … Continue reading Want to Spot a Fake Yelp Review? Look for These 5 Things
Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
Al GomezSeptember 21, 2015 Are you annoyed also of fake followers? Although there are lots of articles about getting rid of these accounts but it still exists. And we all know that they have various reasons but still it keeps clogging our social media account especially on our Twitter account. This post was actually created … Continue reading Be Twitter Vigilant – Help Twitter Get Rid of Fake Accounts
Natascha ThomsonSeptember 7, 2015 One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers? … Continue reading What You Need To Know About Fake Followers
Scott BarnettJune 14, 2015 Anywhere between 20-30% of all reviews are fake. Many conversations I have with business owners is how Bizyhood makes feedback “fair” for both the consumer and the business. One thing that is true is this: regardless of the popularity of sites such as Yelp and TripAdvisor (and the popularity of Amazon … Continue reading Let’s Kill Fake Reviews: How to Make Feedback Fair
