Three-quarters of respondents indicated they “fully” or “somewhat” trusted Amazon reviews. Greg Sterling on April 8, 2019 Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM). Majority trust Amazon reviews. The survey of … Continue reading Consumers largely unaware of fake reviews problem on Amazon
WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
What You Can Do To Stop Fake News, Ads: Boycott by George Simpson , Featured Contributor, September 6, 2018 Before you sit through the Senate hearings (or read Sheryl Sandberg’s 10-page self-congratulatory opening remarks), I hope you read this BuzzFeed story about how researchers from the advocacy group the Campaign for Accountability just spent $35 … Continue reading What You Can Do To Stop Fake News, Ads: Boycott
Amazon — Once Again- – Fights Fake Reviews, Click Fraud by Laurie Sullivan @lauriesullivan, (July 31, 2018) Scams used to outsmart Amazon’s algorithms that are intended to rank and serve up the most relevant products at the top of the results page are growing nearly as fast as its budding search and advertising businesses. The … Continue reading Amazon — Once Again- – Fights Fake Reviews, Click Fraud
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018 Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy
News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
Even Positive Fake Reviews Can Improve Paid Search Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, April 20, 2018 It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social-media assistant. Applicants are directed to sign up for positions at seorehabs.com, a site that … Continue reading Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
Google’s And Other April Fool’s Foolery, Fake News by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2018 Where’s Waldo? Hiding in Google Maps, of course. The whimsical favorite character, Waldo, and friends Wenda, Wizard Whitebeard, Odlaw and Woof the dog began hiding in Google Maps for a week beginning last Saturday. The game, based on … Continue reading Google’s And Other April Fool’s Foolery, Fake News
YouTube’s Plan To Fight Fake News by Alex Weprin , March 21, 2018 YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible. While Google … Continue reading YouTube’s Plan To Fight Fake News
Brian Wallace — February 9, 2018 Follow @nowsourcing — February 9, 2018 Fake social media profiles can be a serious problem for your business. Have you ever had a bad review on Facebook and wondered where this person had come from or if there had been some sort of vendetta behind it? Oftentimes when there … Continue reading Spotting Fake Social Media Profiles Is An Important Skill For Any Business Owner [Infographic]
