David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
Ashley Kimler December 9, 2020 After you’ve invested your time and resources planning and implementing an SEO strategy, it’s easy to get frustrated when you’re don’t see an increase in organic traffic, sales or leads. Businesses expect immediate results and stop their SEO too early, inevitably stifle campaigns with their own impatience, and don’t rectify … Continue reading 3 Little Known Reasons Why You’re Failing at SEO (+How to Win)
Adam Jacobs November 13, 2020 2020 hasn’t been kind to businesses, and many are facing dwindling revenues and, in some cases, entirely corrupted business models because of COVID-19. While the ‘solution’ for each business will look different, there are a few approaches you can take immediately to course-correct your company and bring it back to … Continue reading 3 Things You Can Do Right Now if Your Business is Failing
Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance
Why HealthTech Companies Must Become More User-Centric or Risk Failing Balint Bene / 16 Aug 2020 HealthTech companies have been instrumental during the COVID-19 pandemic. These companies have made medical help outside of traditional facilities more accessible, kept communities informed, collected contact-tracing data, and facilitated the recent reopening of society. Here is how healthtech companies … Continue reading Why HealthTech Companies Must Become More User-Centric or Risk Failing
Daniel Burrus August 10, 2020 It was Thomas Edison, inventor of the lightbulb and other mainstays of the modern world, who said, “I haven’t failed, I’ve just found ten thousand ways that don’t work.” This concept is lost on many in the information age, unfortunately. Because of the immediacy with which we receive both positive … Continue reading Failing Is Learning; Fail Fast to Learn Faster
Tom Martin August 9, 2020 Recently I’ve seen a raft of articles trumpeting the death of guest blogging as an effective content marketing strategy. It’s a shame that these authors miss the true value of guest blogging because they’re just focused on the short-term SEO ROI of guest blogging. If they understood the long-term sales … Continue reading Why is Your Guest Post Blogging Strategy Failing?
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Jacob Baadsgaard on April 14, 2020 Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the … Continue reading 5 reasons why your Facebook Ads campaigns are failing
Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
JoAnn Corley — October 10, 2019 Follow @joann corley I’m gonna cut to the chase. I’ve observed for many years a cyclical epidemic. Managers who don’t know how and are not managing …and are not helped in any useful, sustainable way. And so…it continues. As a business owners, senior leader or HR professional, if you’ve … Continue reading 6 Reasons Why Your Managers Are Failing