April 07, 2026 Failing to use AI at work could cost you your job BY Dan Schawbel The workplace has seen its share of technological shifts, but the rise of AI is happening at a much faster pace. What once took years is now unfolding in months, leaving little time for companies or their employees to … Continue reading Failing to use AI at work could cost you your job
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling. By Crissi Cupak Published on April 6, 2026 “AI slop” was named 2025’s word of the year by Merriam-Webster. Consumers are clearly hyperaware of the overuse of generative technologies and are increasingly allergic … Continue reading Why AI-driven creative is failing and how to fix it
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
Your martech stack probably isn’t the problem. Your operating model is. Here’s what a panel of practitioners agreed needs to change. By Gene De Libero March 16, 2026 Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you … Continue reading Why connected customer experiences keep failing
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
MQLs mislead marketing, misalign sales and fail to drive revenue. Here’s why GTM teams must move to causal AI and revenue-centric metrics. Mark Stouse on March 3, 2025 For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams … Continue reading Why the MQL model is failing B2B marketing and what to use instead
There are things that go wrong with any big project and there are things that go wrong with CDPs. Let’s plan to avoid those pitfalls. Greg Krehbiel on December 19, 2024 It’s common for companies to invest in a new technology and then, a year later, wonder why they’re not getting anything out of … Continue reading The hidden reasons your CDP project is failing
Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. Chris Robson on November 11, 2024 We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels … Continue reading Why generational stereotypes are failing marketers and how to move past labels
By Harrison Monarth January 31, 2024 A senior executive I was coaching came to one of our sessions shortly after having had a tense conversation with a direct report, whose performance consistently failed to meet expectations, and who, according to her, wasn’t learning or improving in their new role. “It’s been four months,” she said. … Continue reading 5 strategies to save you when you’re failing in a new role
David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
