To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Jacob Baadsgaard on April 14, 2020 Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the … Continue reading 5 reasons why your Facebook Ads campaigns are failing
Gleb Tsipursky — November 12, 2019 Follow @Gleb_Tsipursky You probably heard the business advice of “failing to plan is planning to fail.” That phrase is a misleading myth at best and actively dangerous at worst. Making plans is important, but our gut reaction is to plan for the best-case outcomes, ignoring the high likelihood that … Continue reading Are You Falling for the Myth of “Failing to Plan is Planning to Fail”?
JoAnn Corley — October 10, 2019 Follow @joann corley I’m gonna cut to the chase. I’ve observed for many years a cyclical epidemic. Managers who don’t know how and are not managing …and are not helped in any useful, sustainable way. And so…it continues. As a business owners, senior leader or HR professional, if you’ve … Continue reading 6 Reasons Why Your Managers Are Failing
Bob Apollo — July 31, 2019 Follow @bobapollo — July 31, 2019 According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to find established sales organisations of any significant size without some form of CRM solution. And yet when I talk to many sales leaders … Continue reading Why Are So Many CRM Implementations Still Failing?
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product
Bill Kaplan — April 1, 2019 — April 1, 2019 If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is … Continue reading You’re the Consultant: Revive a Failing Email Program
Abhishek Shah — March 14, 2019 — March 14, 2019 “Senator, we run ads” replied Mark Zuckerberg when he was quizzed on the court about the revenue source of Facebook. Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their … Continue reading Why 70% of the Small Businesses are Failing with Facebook Ads
Shannon Willoby — September 13, 2018 Follow @shannonwilloby — September 13, 2018 JESHOOTScom / Pixabay You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically … Continue reading 12 Reasons Your Online Shop Is Failing (And What You Can Do About It)
Graham Jones — July 28, 2017 Follow @grahamjones — July 28, 2017 FirmBee / Pixabay One in every four visitors to an online mobile shop arrives there as a result of clicking on a Google advert. Yet, a whopping 83% of those people who have clicked on the advert disappear from the resulting page, mostly … Continue reading Online Advertisers Are Failing to Make the Most of Mobile