Tag Archives: Factors

Community and Competition Are Key Factors in Finding the Right Location For a Startup

David Kiger — July 24, 2018 Follow @davidkiger — July 24, 2018 Anyone who has bought a house or had other real estate dealings has likely heard the familiar phrase “location, location, location.” The quality of the area where a residence sits is tied to the home’s overall value. The same can be true for … Continue reading Community and Competition Are Key Factors in Finding the Right Location For a Startup

4 of the Biggest Factors That Affect Customer Purchase Decisions

By Shane Barker May 17th, 2018   What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions

SEO Ranking factors panel

Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX W Eric Enge on March 22, 2018   I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas.   I attended the SEO … Continue reading SEO Ranking factors panel

Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank. Wesley Young on November 7, 2017   SEO for local business has gone through a number of changes. First, local businesses … Continue reading SEO ranking factors for 4 business verticals and what they mean for local businesses