Zac HeiseyJanuary 15, 2015 For some business owners, especially those who may have recently shelled out a large chunk of change on a top-notch website, it can be hard to understand why they now need to invest even more money into marketing and promoting their shiny new site. Conversely, businesses with creative, well-developed online advertising … Continue reading Combine On-Site & Off-Site Factors for Online Success
By Sarah Clark, Published November 5, 2014 The most recent introduction and update of Google’s Panda 4.0 and the new answer box, reflects that the internet world will soon turn into a critical place, where SEO and strong social network strategies will not be enough. While the SEO team will try to find out … Continue reading What On-Page SEO Factors Every Web Developers Should Practice?
By Louis Foong, Published October 31, 2014 As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. Even if you are not doing the search engine optimization (SEO) work yourself, it is still useful to know. How has Google changed … Continue reading SEO Rank Correlations and Google Ranking Factors 2014 (Infographic)
Every year, SearchMetrics compiles a correlation study that analyzes which search ranking factors are most impacting the SERPs from an organic perspective (i.e. SEO). Since the 2014 edition was just released, now is a great time to dig in and analyze the findings. Quick caveat – the SearchMetrics report analyzed correlation, i.e. what assumed SEO … Continue reading Highlights from the 2014 Search Ranking Factors Study
As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your mobile customers a shopping experience that approaches the desktop shopping experience. In the 2014 holiday season, your customers are even more likely to read email, click on offers, redeem coupons, browse … Continue reading Make Sure Mobile Factors Into Your Holiday Email Marketing
