by Vasudha Veeranna December 14, 2015 Follow @http://drumup.io/December 14, 2015 Over the last couple of years the consumption of visual content, and hence its significance has been growing drastically. Between 2013 and 2014, the amount of videos in users’ newsfeeds has increased 3.6 times. But if producing videos isn’t ‘right-up-your-alley’ you’ll be glad to know … Continue reading Do Your Fans Like What They See? A Guide to Using Images on Facebook
by Brett McHale December 14, 2015December 14, 2015 Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s extremely important to sharpen these technical skills, because if you can operate the plane, you can fly … Continue reading How to Create Amazing Ads for Facebook and Twitter
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership. Martin Beck on December 11, 2015 Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, … Continue reading Facebook Gives Page Owners Tips To Improve Their Video Production
by Steven Shattuck December 9, 2015 Follow @stevenshattuckDecember 9, 2015 Tagging Facebook users in your nonprofit’s posted photos can be a simple way to increase the exposure and visibility of your content. However, the user interface that governs Facebook can sometimes make it difficult for page managers to tag friends and fans – even if … Continue reading How To Tag Photos From Your Nonprofit’s Facebook Page
by John Waldron December 8, 2015December 8, 2015 So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad … Continue reading 5 Facebook Targeting Hacks To Find Your Audience
by Suzanne Chaix December 4, 2015 Follow @SuzanneChaixDecember 4, 2015 If your local business has a Facebook page, then you are aware of how difficult it has become to remain visible to potential and current customers. Local businesses with smaller budgets are having difficulty staying competitive amongst the sea of contenders. However, Facebook’s new verified … Continue reading Have You Verified Your Local Business on Facebook?
by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For
by Al Gomez November 25, 2015November 25, 2015 On Monday, November 16, Google announced that social media giant Facebook has allowed some of their content to be indexed by the search engine leader. This means that content (NOT blocked by users) such as profiles, groups, pages, and events that appear on Google search listings could … Continue reading Facebook App Opens Doors To Google App Indexing
by Michael Bird November 24, 2015November 24, 2015 Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, … Continue reading How to Link Facebook Posts to Business Outcomes
by Scott Fenstermaker November 24, 2015November 24, 2015 How can social media advertising help me drive more people to my brick-and-mortar location? Digital marketing can be irritating for restaurateurs, shop owners, storefronts and many kinds of local businesses. On the one hand, you know that there’s a sizable digital audience out there just waiting to … Continue reading Facebook Local Awareness: Drive More People to Your Business
