Tag Archives: Facebook

5 Ways To Increase Organic Reach On Facebook

by Carly Thompson June 18, 2016June 18, 2016 Much has been made of the issue of organic reach in recent times. Facebook has crippled it because they hate free advertising. They want to push people towards paying for exposure, and it makes sense considering advertising is its main income stream. Before you decide to spend … Continue reading 5 Ways To Increase Organic Reach On Facebook →

Facebook makes it clearer when an Instant Article is an advertorial

Facebook Instant Articles

Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial →

How Facebook turned an end-to-end ad tech strategy on its head

Marketing Guide

Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head →

Come to the Dark Side: Using Facebook Dark Posts

Facebook Engagement

by Laura Donovan June 15, 2016 Follow @thewordproJune 15, 2016 One of the most underutilized feature Facebook offers for businesses are Dark Posts (or unpublished posts.) This tool was rolled out over 3 years ago and is one of the most underutilized features that Facebook has to offer for advertising purposes. But, what exactly is … Continue reading Come to the Dark Side: Using Facebook Dark Posts →

How 3 brands are using Facebook Live to connect, engage & inspire their fans

Facebook Engagement

Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans →

Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video

Marketing Guide

by Chris Boyles June 13, 2016 Follow @chrsboylsJune 13, 2016 What can a Silicon Valley venture capitalist tell you about content marketing opportunities? Plenty. That’s because for 21 years, Kleiner, Perkins, Caufield & Byers’ Mary Meeker has obsessively studied how people use the Internet. Meeker presented her 2016 Internet Trends report last week and here’s … Continue reading Mary Meeker’s Latest Internet Trends Report Suggests Content Marketers Should Focus on Snapchat, Facebook Video →

How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen

Facebook Branding

by Laura Donovan June 10, 2016 Follow @thewordproJune 10, 2016 Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds. Mosseri pointed out four key measures that … Continue reading How to Maximize Your Brand’s Reach on Facebook and Get Your Messages Seen →

What Is Facebook Ad Targeting & How To Use It

Facebook Advertisement

By Carolina Valdez-Ambia June 10th, 2016 Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A Successful Social Media Strategy. Having Facebook Ads increases engagement … Continue reading What Is Facebook Ad Targeting & How To Use It →

Can I Create Facebook Ads Without A Business Page?

Facebook Advertisement

by Alex Glusman June 9, 2016 Follow @AlexGlusmanJune 9, 2016 Facebook ads are a key tool for social media marketing, no matter your business. With many design choices, enhanced targeting options, and improved testing and optimisation features, Facebook makes it easy for companies to connect directly with their target market. Still, many healthcare practices either … Continue reading Can I Create Facebook Ads Without A Business Page? →

Reaching the News Feed: Getting Your Message Out on Facebook

Facebook News Feed

by Laura Donovan June 8, 2016 Follow @thewordproJune 8, 2016 The Facebook F8 Conference is always a big event each year and this year was jam-packed with new information about the Social Media Goliath. One of the topics they presented took a look into the most valuable feature of the platform, “News Feed: Getting Your … Continue reading Reaching the News Feed: Getting Your Message Out on Facebook →