Jonny Butler — April 20, 2018 Follow @j2thesb — April 20, 2018 Have you ever visited a website then been followed by the same ad for the next year? Silly question—of course you have. Me too. As Facebook has grown into the biggest advertising platform outside of Google, it has succumbed to the retargeting problem. … Continue reading How to Create a Marketing Funnel With Facebook Retargeting
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network. Mark Traphagen on April 17, 2018 In my column last month, I set out a manifesto for social media marketing in 2018, a call to “grow … Continue reading Three brands still killing it on Facebook
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
Dale Keipert — April 13, 2018 Follow @360Interactive — April 13, 2018 geralt / Pixabay Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change … Continue reading Facebook Algorithm Change Impact On Businesses
Jana Christoviciute — April 13, 2018 — April 13, 2018 rawpixel / Pixabay You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves … Continue reading How to Improve Your Campaign Performance in Facebook Auctions
Nicole Blanckenberg — April 6, 2018 Follow @https://twitter.com/NicoleBlancken — April 6, 2018 We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and … Continue reading 7 Quick Expert Facebook Ad Targeting Strategies Used by the Pros
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
Facebook In About Face: It Now Dumps ‘Data Brokers’ by Ray Schultz , Columnist, March 30, 2018 Facebook can’t avoid putting its well-shod foot in its mouth. Seeking to deflect criticism about the fact that it is a data sieve, as revealed in the Cambridge Analytica leak, Facebook said it has scrapped its Partner Categories … Continue reading Facebook In About Face: It Now Dumps ‘Data Brokers’
Torrey Tayenaka — March 28, 2018 Follow @https://twitter.com/sparkhouse — March 28, 2018 coffeebeanworks / Pixabay If you’re not familiar with the concept of A/B testing yet, you should be. It’s a smart and highly effective way to help marketers evaluate which of two or more Facebook video ads are likely to be more successful. … Continue reading Tips for Successful A/B Testing of Your Facebook Video Ads
Graham Jones — March 28, 2018 Follow @grahamjones — March 28, 2018 Facebook business users face a decision: stay or go? Facebook has proved highly valuable for business, but the recent revelations about how data is being used have shocked many people. It is time to re-evaluate your business use of Facebook. It may even … Continue reading What Now for the Business Use of Facebook?
