by Claude Harrington February 23, 2016February 23, 2016 Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your company harness the power. This is all great news. But here’s what isn’t such great news: … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)
by Claude Harrington February 4, 2016February 4, 2016 There are a lot of great explainer videos being made these days. More than ever before. But, at the same time, there are a lot of not-so-great explainer videos being made (way more than ever before). So to help you avoid winding up with a subpar video, … Continue reading 5 Common Mistakes that Many Explainer Videos Make
by Claude Harrington January 19, 2016January 19, 2016 Recently, we discussed some of the reasons why animated explainer videos are so well suited to improve conversion rates. So much so that multimillion-dollar companies like Dropbox credit their explainer as a major factor in their growth. Examples like that are just further evidence that an explainer … Continue reading 7 Reasons Why an Explainer Video Will Increase Conversions (Part 2)
by Claude Harrington December 29, 2015December 29, 2015 When we think about video marketing, we tend to think most about its external impact. How many leads did this video generate? What is its impact on brand awareness? It’s not surprising we think this way, given the array of stats that tout the effectiveness of explainer … Continue reading 4 Ways Your Business Can Use Explainer Videos to Boost Productivity
by Claude Harrington December 23, 2015December 23, 2015 One of the final decisions that you’ll make when creating your explainer video is selecting which voiceover artist is right for the audio narration. We will provide you with a short list of candidates and always be available to talk about the process, but ultimately the decision … Continue reading 4 Tips For Selecting the Right Voiceover Artist of Your Explainer
by Andre Oentoro December 16, 2015December 16, 2015 There are thousands, if not millions of explainer videos out there. I bet you’re too busy to see for yourself which ones are the best of them. One particular survey says that marketers throughout the world are spending more money on online video advertising. It’s not surprising … Continue reading 5 Keys to Producing a High Converting Explainer Video
by Claude Harrington December 14, 2015December 14, 2015 No matter the style or subject matter, every explainer video begins with a script. This is your blueprint for all the steps ahead. And because there are so many steps ahead (design, storyboard, animation, etc.) it’s easy to forget about all the steps that come before writing … Continue reading 4 Tips For When You Start Writing An Explainer Script
by Claude Harrington November 14, 2015November 14, 2015 The entire point of making an explainer video is, of course, to utilize the uniquely impactful power of video. Given this purpose, it may seem strange to think about boiling down your explainer video to individual frames. But when people visit your website (or find your explainer … Continue reading 7 Tips To You Pick the Best Thumbnail For Your Explainer
Claude HarringtonNovember 1, 2015 Since IdeaRocket is in the business of creating explainer videos and here on the blog, naturally, explainers are often discussed, we thought it would be a good idea to take a step back and answer some frequently asked questions. So, without further ado, here we go… What is an Explainer Video? … Continue reading An Explanation Of The Explainer Video (FAQ)
Andre OentoroSeptember 29, 2015 Explainer videos are great for conveying a message to an audience and they help to convert leads to buyers. According to Forrester Research, a single minute of video is worth 1.8 million words. That makes it one of the most economic and efficient delivery methods for your main message. And it … Continue reading 4 Proven Tactics To Get More Email Subscribers Using Explainer Videos
