by Claude Harrington June 11, 2016June 11, 2016 We all know that explainer videos should be compelling. But, of course, that’s one of those things that’s easier said than done. And it’s a task that’s made even harder when you factor in that “compelling” is not a yes-or-no binary function. It’s not as simple as … Continue reading 6 Tips to Keep Your Explainer Video Compelling from Start to Finish
by Andre Oentoro May 24, 2016 Almost every startup struggles with video marketing in the online world. The common problem is that they treat digital video marketing the same as TV advertising. But until recently, with the numbers of startups going through the roof, the number of animated explainer videos have grown exponentially. After … Continue reading 4 Reasons Startups Should Use Animated Explainer Videos
by Claude Harrington May 12, 2016May 12, 2016 Like any medium of storytelling, explainer videos are at their best when the narrative is sharp, streamlined and digestibly lean. In theory, this makes sense. But in practice, it can be difficult to execute. Especially if you already have a concept, script or animatic that you really … Continue reading 6 Tips To Help Tighten Your Explainer Video
by Eric Strong April 29, 2016 Follow @art4businessApril 29, 2016 Overview: So you’ve heard the buzz about explainer videos and have decided you want one of your own. You’ve heard that: Having a video on your website can increase conversion rates Explainer videos are a great storytelling device They are a wise choice considering the … Continue reading What to Expect When You’re Expecting an Explainer Video
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
by Claude Harrington April 17, 2016April 17, 2016 Whether you’re creating an explainer video or simply watching one, you’ll want the video to be fun and engaging. At the same time, you’ll likely also want that explainer to be on-tone and professional. But sometimes these things–the fun and the professionalism–can feel like opposing forces. So … Continue reading The Balancing Act: Fun vs. Professionalism in Your Explainer Video
by Claude Harrington April 11, 2016April 11, 2016 Whether you’re selling lemonade to neighbors or ice cubes to eskimos, presentation plays a key role in the sales process. That’s why, if you’re in the healthcare industry, a strong mechanism of action (MOA) video can be such a valuable asset. It’s a way for you to … Continue reading Why an Animated Explainer is Perfect for Mechanism of Action Videos
by Andre Oentoro March 15, 2016 Follow @breadnbeyondMarch 15, 2016 If you’re reading this, chances are you are considering whether or not to make an explainer video for your company’s marketing campaign. A study shows that company website with (at least) one video in it needs 37% fewer unique visitors to get a market response. … Continue reading Which Animation Style is Best for Your Explainer Video?
by Claude Harrington March 7, 2016March 7, 2016 Have you ever seen an unprofessional-looking explainer video? Probably. But have you ever watched an unprofessional-looking explainer video in full? Probably not. Or even if you did, you probably didn’t receive the message as its creator intended, nor is it likely that you followed through with the … Continue reading 6 Mistakes That Lead to an Unprofessional Explainer Video
by Claude Harrington February 28, 2016February 28, 2016 In Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving forward–you need to persuade your fellow stakeholders that this is the way to go. … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
