To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
But it’s early days and we’re still trying to envision what the future of search will look like. Kim Davis on February 17, 2023 The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some … Continue reading Bard and ChatGPT will ultimately make the search experience better
How To Enhance User Experience in Magento Websites Bharat Patel / 16 Jan 2023 Thanks to the fierce competition in the e-commerce sector, Magento websites that offer a satisfying user experience (UX) have a fighting chance. So now is the time to invest in your Magento website’s UX to gain an edge over your competitors. … Continue reading How To Enhance User Experience in Magento Websites
6 Ingredients For Achieving Corporate Success Through Customer Experience by Nicole Garberg , January 20, 2023 At this time of year, reflection and future planning are at the forefront in both our personal and professional lives. As you are setting goals, drafting plans, and identifying the preparations necessary to realize your objectives, consider the following … Continue reading 6 Ingredients For Achieving Corporate Success Through Customer Experience
Glassbox will integrate conversational AI into its digital experience analytics platform. Kim Davis on January 18, 2023 Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is … Continue reading ChatGTP to support digital experience analytics
Reshaping Customer Experience in the Finance Industry Manpreet Singh Chawla / 12 Jan 2023 Gone are the days when customers stand in long bank queues. Previously, the bank customer would stand in line, almost longer than the time they took to visit with their soul mate or better half. Today we shop where we … Continue reading Reshaping Customer Experience in the Finance Industry
By Doug Aamoth January 12, 2023 Tech titans Google and Amazon tend to run cold and . . . well, slightly warmer when it comes to playing nicely with each other. But there’s no stopping you from using Google’s web browser to make Amazon work a bit better. Here are four Chrome extensions that’ll … Continue reading 4 Google Chrome extensions to improve your Amazon experience
How to Use SEO — Even With Zero Experience Mike Monroe / 23 Dec 2022 As a small business owner, you know you need an SEO strategy — but you might not know what SEO actually is (or what it can do). That’s OK; it’s normal to feel confused and even intimidated if you’re not … Continue reading How to Use SEO — Even With Zero Experience
Will automated chatbots be a force in marketing next year? There’s a better chance that headless commerce will be the story for 2023. Chris Wood on December 28, 2022 Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we … Continue reading 2023 Predictions: Experience, Ecommerce and Transformation
