Here are three ways to approach digital experience and drive more revenue from it. Chris Wood on June 29, 2023 Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can … Continue reading How to improve digital experience to grow revenue
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Chris Wood on June 13, 2023 Shake Shack, a chain that began as a single burger stand near New York’s Flatiron building, has grown to over 450 locations in the U.S. and around the world. The … Continue reading How Shake Shack measures experience and activates customer insights
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey. Chris Wood on June 8, 2023 Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company … Continue reading How generative AI is improving customer experience and service calls
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space. Kim Davis on May 22, 2023 The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the … Continue reading ‘Sign-up’ is part of the customer experience
The new AI-powered search engine was unveiled at the Google I/O developer conference today. Barry Schwartz on May 10, 2023 It’s here — the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it more “visual, snackable, personal, and human?” Yes. But, for now, you can only gain access … Continue reading Here’s what the new Google search generative AI experience will look like
Amazon Anywhere To Launch As Immersive Shopping Experience by Laurie Sullivan @lauriesullivan, May 9, 2023 Amazon plans to launch an immersive shopping experience called Amazon Anywhere. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s real-world augmented reality game Peridot, a pet simulator from the maker of Pokémon Go, the company … Continue reading Amazon Anywhere To Launch As Immersive Shopping Experience
Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Chris Wood on April 20, 2023 Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $ 37.5 billion by the IAB in their Internet Advertising Revenue … Continue reading How Home Depot and Kroger use RMN to improve shoppers’ ad experience
By Sarah Bregel March 24, 2023 Laxman Narasimhan, the incoming chief executive of Starbucks Corporation, just did something that might make you feel a little better about your $9 latte habit. In an email to employees, he vowed to work in the cafes, making drinks and ringing up orders. “To keep us close … Continue reading Starbucks’s new CEO is getting experience as a barista. What if more bosses did that?
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
