The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience
Tag Archives: Experience
Metropolitan Museum of Art launches Roblox augmented reality experience
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. Chris Wood on August 1, 2023 Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid … Continue reading Metropolitan Museum of Art launches Roblox augmented reality experience
Two frameworks for resolving identity and improving customer experience
Keep use cases — and the customer — top-of-mind using these frameworks. Chris Wood on July 20, 2023 The digital customer journey is more fragmented than ever. This makes resolving the identities of customers an even greater challenge for marketers. But all hope isn’t lost if marketers focus on use cases and think about the … Continue reading Two frameworks for resolving identity and improving customer experience
Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Chris Wood on July 18, 2023 Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform … Continue reading Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience
Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2023 Microsoft Advertising has been working with AI for years, integrating it into Bing and other products, but it wasn’t until CEO Satya Nadella got a glimpse into what OpenAI’s technology could do that it really took off inside … Continue reading Microsoft Added Generative AI After Nadella’s ‘Mind-Blowing’ Experience
How to improve digital experience to grow revenue
Here are three ways to approach digital experience and drive more revenue from it. Chris Wood on June 29, 2023 Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can … Continue reading How to improve digital experience to grow revenue
5 steps to evaluating your digital experience
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
How Shake Shack measures experience and activates customer insights
The burgers and shakes chain has a winning playbook they are taking to new markets while improving existing stores. Chris Wood on June 13, 2023 Shake Shack, a chain that began as a single burger stand near New York’s Flatiron building, has grown to over 450 locations in the U.S. and around the world. The … Continue reading How Shake Shack measures experience and activates customer insights
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey. Chris Wood on June 8, 2023 Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company … Continue reading How generative AI is improving customer experience and service calls
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space. Kim Davis on May 22, 2023 The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the … Continue reading ‘Sign-up’ is part of the customer experience
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