Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers. Lisa Peyton on May 1, 2019 It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this particular evening … Continue reading Here’s how brand marketers can use immersive technology to build an effective retail experience
Tag Archives: Experience
Does SEO Conflict with User Experience?
Zach Heller — April 19, 2019 Follow @zheller — April 19, 2019 If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will happen when content changes on the website are written for search engines and not for real … Continue reading Does SEO Conflict with User Experience?
How to Use Ecommerce Thank You Emails That Improve Customer Experience
Michael Ugino — April 10, 2019 — April 10, 2019 One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with … Continue reading How to Use Ecommerce Thank You Emails That Improve Customer Experience
Time to Take Candidate Experience as Seriously as We Take Customer Experience
Elizabeth Williams — April 9, 2019 Follow @bizmkter — April 9, 2019 Last time we looked at why marketing needs to pull the employee journey into the customer journey mapping process, and this week I’d like to wind that back to one other miserable process that could use a bit of marketing help. That’s right, … Continue reading Time to Take Candidate Experience as Seriously as We Take Customer Experience
Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms. Caleb Freeman on April 8, 2019 In the hyper-connected world we live in, it’s bewildering to see instances where brands activate lack-luster or even broken mobile experiences for their customers. The ultimate frustration though is when … Continue reading Here’s why it is important to have a cohesive mobile customer experience
Top 4 Reasons to Prioritize Employee Experience Now
Nolan Godfrey — March 15, 2019 — March 15, 2019 Employee Experience often gets confused with Employee Engagement. Some people think the difference between the two largely comes down to the name. After all, the results promised by high engagement numbers are those driven by a great employee experience. And because we value retention and … Continue reading Top 4 Reasons to Prioritize Employee Experience Now
6 Tips That Can Drastically Improve Your Website’s User Experience
Dana Kachan — March 13, 2019 Follow @DanaKachan — March 13, 2019 Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one? That’s right, 8 out 10 visitors are unlikely to go through your … Continue reading 6 Tips That Can Drastically Improve Your Website’s User Experience
How to Improve Your Candidate Experience in 5 Steps
Sneha Mittal — February 27, 2019 Follow @genes_recoded — February 27, 2019 In today’s digitally connected world, candidate experience is of paramount importance for any organization. Recruitment is a two-way street. As much as you desire to recruit the top talent who seamlessly fit into your company culture, talented job applicants are also looking for … Continue reading How to Improve Your Candidate Experience in 5 Steps
How to Deliver a Better Partner Affiliate Program Experience
Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience
Email Design Hacks: Creating a Functional Email Experience
Kevin George — January 5, 2019 Follow @imkevin_monk — January 5, 2019 User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways … Continue reading Email Design Hacks: Creating a Functional Email Experience
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