Tips And Tricks To Manage Your Social Media Campaigns Like A Pro – Page 2

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Some ways hashtags can be useful:

  • Brand value. Follow and monitor #yourcompany on the social media channels you manage.
  • Campaign performance. Add a specific hashtag to your marketing campaign to help you track its reach.
  • Important events. Follow event-specific hashtags when attending conferences or conventions to follow all pertinent coverage in real time.
  • Competitors. Follow competitor hashtags to analyze market share and performance.
  • Trend setters. Use hashtags to find those people who can influence their followers and help you strengthen your image and reach.

After you conduct some research, you should have a better overview of your company’s reputation in the marketplace. Whether you are generally managing your social media presence or planning to run a specific marketing campaign, here is what you must do next:

Choose Only the Social Media Channels That Fit Your Company

Less is more. When you manage social media, do not assume that you have to keep every social network on the planet updated about your company. Instead, find those networks that can provide most value to your company.

As social media has exploded, many different social networks have been created, and each serves a unique audience. Effective social media management means knowing where your target group is to be found, knowing what they want to see, and knowing how to engage them. Don’t assume everyone out there is interested in your product or service. Find your niche and focus your energy on the audience or audiences that makes the most sense for your business.

What to Post on Social Media

Here I’d like to share another very important principle with you: Do not handle your professional social media accounts the same way you do your personal ones. Rather than posting things that YOU care about, you need to rethink your messaging and share things that the USER will care about. Find content that is meaningful to your target audience — be it funny, informative, cutesy, technical, what have you. See yourself as a source of important or appealing information for users, a place for them to find things to like, to comment on, and — best of all — to share with others in their own networks.

Getting the tone and format of your posts right can take some time as you must feel your way into your user’s mind. Once you start to understand what approach (including frequency!) is working best, you can tailor your updates to that ideal audience and you will soon see great results.

Add a Hashtag to Your Social Activity

More about how to put hashtags to work for you. Hashtags can either be created by average users or by companies themselves to support their specific campaigns. Some people have created hashtags and set new trends by accident. But companies with a large following should develop their own specific hashtags as a way to create traction around their brand.

Managing a hashtag is not just about putting it out there and adding it to all your future posts. Think of it the other way — search for it and see who is using it (back to analytics!) and do not hesitate to engage in a thread created by someone else. You will be surprised how grateful the average customer will be when their post is liked and commented on by the company they mention. Or how impressed they will be by a prompt and helpful response from your customer service department to their posted complaint. These are the kinds of things that get people talking about your company online, and that can result in great PR for you if handled properly.

Useful Tools for Social Media Management

Doing everything manually and switching between websites and apps can be time consuming and confusing. Here are some useful web tools to help you manage your different social media accounts:

Hootsuite is a great tool to monitor pretty much all your social media accounts on one dashboard. You’ll be able to watch all the developments from one place and follow up easily wherever needed.

Buffer is a great addition to any social media campaign! Not only does it link all the accounts you wish to manage, but it has one special feature I love: You can add as many future posts to your queue as you like and Buffer will post them to your networks at the optimum time.

IFTTT is your new automation hero. It allows you to automate social media queries and tasks you’d normally have to do manually, using a basic “IF This Then That” formula (where the company takes it name from). So, for example, you can tell it “IF someone mentions my company on Facebook, THEN send me an email.” Tell IFTTT what you need done, and it is set until you say no more.

Do you have other social media tools that you have found useful? I’d love to hear about what they are and how you’re using them. Please share with us in the comments!




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