From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. Shiv Gupta on April 9, 2025 I recently bought a pair of Beats headphones — not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they … Continue reading Most celebrity endorsements are expensive mistakes
March 22, 2025 Klarna’s deal with DoorDash is a dystopian reminder that groceries are so expensive you need a loan to shop BY Grace Snelling DoorDash just penned a deal with Klarna that will let you pay for your take-out burrito in installments. This week, DoorDash announced it would be teaming with Klarna to offer a … Continue reading Klarna’s deal with DoorDash is a dystopian reminder that groceries are so expensive you need a loan to shop
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI. Constantine von Hoffman on February 18, 2025 Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done … Continue reading DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
February 14, 2025 Fertility benefits are getting more expensive, but 69% of employers are still investing in them According to a new survey by Maven Clinic, 70% of employers have seen the cost of family-building benefits go up—but most companies are continuing to expand coverage for their workers. BY Pavithra Mohan Workplaces have started offering more … Continue reading Fertility benefits are getting more expensive, but 69% of employers are still investing in them
By Shalene Gupta September 25, 2022 Remote work is here to stay. And with it comes an increase in demand for co-working spaces, as employees battle crying children and zoom-bombing pets. Experts predict that five million people will be using co-working spaces by 2024, a 158% increase from today. Business Name Generator, which provides companies … Continue reading Need space to take a Zoom call? Prepare to pay up in these 10 most expensive cities for co-working
Matt Williams Last updated: 13 April 2022 A $ 12 million yacht NFT was minted and sold via Opensea on the Ethereum blockchain to a Texas businessman, the world’s first NFT yacht sale. The unnamed Texan businessman will also receive a real-life Yacht to be built over the next 36 months in Canada by companies … Continue reading NFT Yacht becomes most expensive NFT ever sold
Elisa Gabbert — July 1, 2017 Follow @egabbert — July 1, 2017 Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of … Continue reading The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Jacob Orosz — January 13, 2017 Follow @jacoborosz— January 13, 2017 We often get approached by business owners asking us to do a free valuation for their business. And they tell us that other business brokers offer valuations for free. Let me tell you, however, why you, as a business owner, should be wary when … Continue reading Are Free Business Valuations Too Expensive?
by Jake KilroyAugust 28, 2016 Video production is an exciting undertaking—but mistakes can cost you. With any given project, we all strive for our best, aiming to improve process efficiencies each and every time, but we’re human. We think we’ve had conversations with one another that we haven’t. We check everything off the list—except for … Continue reading The 12 Most Expensive Video Production Mistakes We’ve Made
By Robert Brady August 8th, 2016 If you’ve been an advertiser in AdWords for more than a few months you have likely noticed that over time your cost-per-click (CPC) has increased, even for the same average position on the exact same keywords. This can be a major frustration for many advertisers and begs the question “Will … Continue reading How Expensive Will The Cost Per Click On My Google Adwords Keywords Eventually Get
