Tag Archives: Expands

SF Agency Feld Advertising Expands Media Practice

SF Agency Feld Advertising Expands Media Practice by Steve McClellan  @mp_mcclellan, March 31, 2023 San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position.   Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing digital … Continue reading SF Agency Feld Advertising Expands Media Practice

Email creation platform Stensul expands its offering to landing pages

Email creation and collaboration platform Stensul is strategically expanding its offering across other assets. Kim Davis on March 23, 2023 Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing pages. The Stensul Landing Page Builder is now available within the Stensul Creation … Continue reading Email creation platform Stensul expands its offering to landing pages

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others by Laurie Sullivan  @lauriesullivan, March 22, 2023 Place Exchange, a SSP for programmatic out-of-home (OOH) media, has expanded its footprint in major European markets such as the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain. “With Place Exchange’s commitment to providing transparency and best-in-class … Continue reading Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others

TransUnion expands TruAudience marketing solutions

The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar. Chris Wood on March 16, 2023 Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. TruAudience … Continue reading TransUnion expands TruAudience marketing solutions

Google Expands ‘Prebunking’ In Europe

Google Expands ‘Prebunking’ In Europe by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2023 Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe. A series of short videos will highlight and demonstrate techniques that are common to misleading claims. … Continue reading Google Expands ‘Prebunking’ In Europe

Cooler Screens expands in-store retail media presence

The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store. Chris Wood on January 17, 2023 Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their technology has previously been used to … Continue reading Cooler Screens expands in-store retail media presence

Ex-Google Exec’s Search Engine Neeva Reaches 1M Users, Expands Into Canada

Ex-Google Exec’s Search Engine Neeva Reaches 1M Users, Expands Into Canada by Laurie Sullivan  @lauriesullivan, December 15, 2022 Privacy search engine Neeva last year committed 20% of its revenue to online publishers and content creators. Now with 1 million monthly users, up from 600,000 following its launch in U.K., France, and Germany last October, the … Continue reading Ex-Google Exec’s Search Engine Neeva Reaches 1M Users, Expands Into Canada

Ad-supported streaming expands with new Disney+ tier

For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households. Chris Wood on December 13, 2022 On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $ 8 per month for ad-free viewing. Now, they’ve upped the … Continue reading Ad-supported streaming expands with new Disney+ tier

SponsorPulse expands data-driven sponsorships for brands

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors. Chris Wood on November 15, 2022 Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The partnership includes first-party data platform Dynata, whose reach comprises 70 million consumers and business … Continue reading SponsorPulse expands data-driven sponsorships for brands

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager

Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager by Laurie Sullivan , Staff Writer @lauriesullivan, October 17, 2022 Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK and … Continue reading Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager