Tag Archives: Exit

Understanding customer entry and exit in event-based journeys

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. Mohit Palriwal on December 11, 2024   Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions.  Understanding these moments is critical for … Continue reading Understanding customer entry and exit in event-based journeys

What Oracle’s exit from advertising means for the adtech space

Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024   As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space

Peloton will see mass layoffs and another CEO exit in latest dramatic attempt to right the ship

May 02, 2024 Peloton will see mass layoffs and another CEO exit in latest dramatic attempt to right the ship It’s the fifth round of staff reductions at the connected fitness company since 2021 and the second boss exit in recent years. BY Emily Price After surging in popularity during the early days of the pandemic, … Continue reading Peloton will see mass layoffs and another CEO exit in latest dramatic attempt to right the ship

How to Increase Ecommerce Conversions Using Exit Intent Polls

by Giles Thomas May 31, 2016May 31, 2016 If you’re an ecommerce business owner and want to increase your conversion rates and profits you’re in the right place. In this post you’ll learn how to increase your ecommerce conversions using exit intent polls and a proven process for optimization. First let’s learn the mindset you … Continue reading How to Increase Ecommerce Conversions Using Exit Intent Polls

Using Exit Offers on your Site: How and Why Exit Intent Grows your Business

by Grant Thomas February 13, 2016 Follow @gsthomas22February 13, 2016 A common yet misleading way to judge a company or website is by checking their monthly traffic. I admit, I do this on a daily basis while perusing the web. Yes, the amount of traffic your website receives is important but it is by no … Continue reading Using Exit Offers on your Site: How and Why Exit Intent Grows your Business