Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024
Tag Archives: Excellence
Digital Transformation, Commercial Excellence, and Pricing
Gabriel Smith August 11, 2021 According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.” This change has been sought by more and more companies over the last … Continue reading Digital Transformation, Commercial Excellence, and Pricing
Process is at the Heart of Operational Excellence
Laura Patterson July 13, 2021 Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit. To ensure your business takes off like a rocket, you need the operational … Continue reading Process is at the Heart of Operational Excellence
Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
Ruhi Van Andel | May 31st, 2021 For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million … Continue reading Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!
Productivity Measures Improve Performance and Operational Excellence
Laura Patterson April 1, 2021 Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, … Continue reading Productivity Measures Improve Performance and Operational Excellence
A Proven Method for Operational Excellence
Laura Patterson February 24, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/operational_excellence_spinning_plates_podcast_1_online-audio-converter_com_.mp3 The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer. Dr. Joseph Juran, one of the early experts … Continue reading A Proven Method for Operational Excellence
Are You Good at the Long and Short Game for Performance Excellence?
Laura Patterson — January 16, 2020 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/long_and_short_game_podcast.mp3 Marketing performance excellence takes building skills to succeed at both the long and short game. Marketing Performance Excellence Takes Proficiency at Both the Long and Short Game Golf. Not my game but I’ve learned a lot about it over the past 30 years. I’ve been exposed to the … Continue reading Are You Good at the Long and Short Game for Performance Excellence?
If You Aspire to Excellence Focus on Process
Laura Patterson — September 27, 2019 Follow @LauraVEM We understand that often Marketing is under the gun to get things done. Everyone from the CEO down wants everything NOW. To “get things done”, Marketing like all functions in the organization runs on processes. Planning, reporting, model development, research, customer journey mapping, content creation, event management, … Continue reading If You Aspire to Excellence Focus on Process
Quality Management Excellence Starts with Culture and Attitudes
Greg Cline — April 15, 2019 — April 15, 2019 Tumisu / Pixabay As Digital transformation remakes manufacturing, so too does it recreate quality management. Despite this exciting change, Aberdeen’s Quality Management benchmark study findings reveal that Best-in-Class organizations still strongly embrace quality management fundamentals (culture, attitudes). The Best-in-Class Edge Begins with Quality Culture… The … Continue reading Quality Management Excellence Starts with Culture and Attitudes
Cognitive Excellence Is The New Benchmark of Business Performance
Daniel Burrus — October 24, 2018 Follow @DanielBurrus — October 24, 2018 Today, business performance is measured by transactional throughput and is commonly captured in a set of transactional metrics such as revenue, investor ROI, manufacturing capacity, service level performance, available to promise, etc. Commonly, the operations of a business are defined as the transactional … Continue reading Cognitive Excellence Is The New Benchmark of Business Performance
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