Tag Archives: Evolves

What are the important metrics to watch as organic search traffic evolves?

Search Strategies

You likely won’t find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider. MarTechBot on June 16, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What are the important metrics to watch as organic search traffic evolves? →

As retail evolves, so too do physical stores and retail tech

Retail Industry

A new Salesforce report says it’s not just AI, it’s a new role for physical stores and changing shopping behaviors changing retail. Mike Pastore on March 24, 2025   The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” … Continue reading As retail evolves, so too do physical stores and retail tech →

3 strategies to navigate change as digital privacy evolves

Digital Transformation

Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024   The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves →

Marketing Tech Evolves Beyond Automation — And Toward Intuition

Marketing Strategy

Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition →

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