Tom-Chris Emewulu December 20, 2021 eCommerce is a brilliant concept that leveled the business terrain for the little guys to participate in global commerce. And the metrics for success aren’t farfetched: create a product people love, create skillful marketing strategies, and frictionless distribution funnel to get your offering to those who need it. But it’s … Continue reading Everything You Need to Know About eCommerce Chargeback and How to Stop It
Kaleigh Bulford November 23, 2021 As more and more businesses take their products and offerings online, the demand for digital unicorns and strategy gurus goes up. As a result, digital marketing as an industry is exploding. But is it the right industry for you? If you’re considering a career in digital marketing, you’re in the … Continue reading Everything You Wanted to Know About a Career in Digital Marketing
Amanda Desouza | January 29th, 2021 SEOs spend a lot of time trying to determine Google ranking factors. While Google occasionally offers insight, there continues to be mystery surrounding ranking factors and the distribution of weight these factors have on overall rankings. The evolution of updates to Google’s algorithm can have dramatic effects on the rankings you’ve worked hard to build. With that in mind, here’s everything you need to know about … Continue reading Everything You Need to Know About Google’s Core Algorithm Updates
Jonathon Knepper November 9, 2021 The purpose of this article is to serve as a reference to the current state of Google requirements, specifically as they pertain to scholarly articles and journals. We recognize that several of our clients have several guidelines to satisfy as part of Google Scholar, a top priority since Google Scholar … Continue reading The Current State of Google Scholar: Everything We’ve Learned After Working with Journal Sites
Mike Kappel September 28, 2021 First comes hiring. Then comes onboarding. Then comes … happily ever after? Not quite. If you have employees, you need to stay on top of all things payroll. And one of your big payroll responsibilities as an employer is withholding taxes and reporting said taxes to the proper government agencies. … Continue reading Everything You Need to Know About Payroll Reporting
Tom-Chris Emewulu September 24, 2021 With chargebacks accounting for a significant chunk of the $ 130 billion projected losses for retailers due to card-not-present fraud by 2023, it’s easy to see why every e-commerce merchant must understand how chargebacks work. It would’ve been easy to write off chargebacks as a cost of doing business if … Continue reading The Chargeback Process: Everything You Need to Know About Chargebacks and How to Win Disputes
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America. Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Nicole Blanckenberg September 21, 2021 With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that bring potential customers to your store. Instagram sponsored posts can … Continue reading Everything You Need to Know to Double Traffic With Instagram Sponsored Posts
Angela Ash September 15, 2021 Proper keywords are the starting point of a better website ranking, but finding the optimum ones takes some time. Local keywords, for example, tend to get overlooked quite often — which is a huge mistake, and this is just one of the examples. For starters, you should think about the … Continue reading Everything About Using Keywords in 10 Minutes
Michael Ugino August 19, 2021 The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit … Continue reading Everything You Need to Know About WooCommerce Payment Gateways
