Karina Tissnes September 1, 2020 Have you ever been ready to leave your job for something new but then received a counteroffer by your employer to entice you to stay? According to the Harvard Business Review, 78 percent of senior executives and 80 percent of HR leaders indicate that it is sometimes acceptable to embrace … Continue reading Counteroffers: Everything You Need to Know
Angela Hausman, PhD August 21, 2020 Are you getting everything you pay for with digital advertising? A new article from Forbes suggests that much of your advertising spend is wasted and goes into detail about how and where that waste comes from. Today, we’ll look at ways to improve your advertising performance and get everything … Continue reading Are You Getting Everything You Pay For with Digital Advertising?
Nicole Lee, @nicole August 17, 2020 nadia_bormotova via Getty Images In March this year, we were told that the pandemic lockdowns would only last a few weeks. Then, that was extended to perhaps a couple of months. Now, it’s likely that the collective quarantining could last until 2021, if not longer (at least in some form). … Continue reading Life online: Subscribe to everything, own nothing
Ashley Hill — June 11, 2020 Much like outdated home decor, sometimes we have to strip the “walls” of our websites and update things—or at the very least, apply a fresh coat of paint in a more modern color. From time to time these renovations are necessary in our homes and on our websites. … Continue reading Redesigning Your Website in 2020: Everything You Need to Know
Hanna Kline — May 8, 2020 AMP for email is, at this point, a trend. Will it become a standard practice? There are pros and cons. The latter, in particular, relate to the still-in-progress status of the technology and required skills for implementation. But there are potential benefits, too. This post walks through everything you … Continue reading AMP for Email: Everything You Need to Know
Kellie Wong — May 1, 2020 According to research completed by Global Workplace Analytics, there were five million people working from home at least 50 percent of the time in 2018. This represents an increase of 173 percent over the course of 13 years and it’s only growing at a more rapid rate. As organizations … Continue reading Remote Work: Everything You Need to Know
Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything?
Maximizing your work-from-home hours with martech research? We’ve got you covered. Pamela Parker on March 20, 2020 Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the … Continue reading Everything you need to know about B2B Marketing Automation
Peter Daisyme — February 20, 2020 One of the most fundamental principles for a business’s success is also one of the most neglected—especially by new entrepreneurs who are often distracted from being focused on big-picture finances. Cash flow, or the measure of the amount of money being transferred in and out of your business, can … Continue reading Everything You Need to Know About Cash Flow
Daniel Burrus — February 13, 2020 Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a … Continue reading Stop Itemizing Everything: Move Beyond Competition