Tag Archives: Everything

Everything you need to know about B2B Marketing Automation

Maximizing your work-from-home hours with martech research? We’ve got you covered. Pamela Parker on March 20, 2020 Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). At the … Continue reading Everything you need to know about B2B Marketing Automation

Stop Itemizing Everything: Move Beyond Competition

Daniel Burrus — February 13, 2020 Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a … Continue reading Stop Itemizing Everything: Move Beyond Competition

Sprint Plans are Worthless, but Sprint Planning is Everything

Daria Bagina — February 12, 2020 Dwight D. Eisenhower, the World War II leader and U.S. President, wrote: “[…] plans are of no particular value, but […] planning is indispensable”. It’s a powerful phrase that aligns all so well with Scrum. Contrary to a myth that there is no planning in Scrum, planning is actually … Continue reading Sprint Plans are Worthless, but Sprint Planning is Everything

Everything You Need to Know About Identity Resolution

Brittany Baker — February 4, 2020 In today’s digital age, it’s important to have a holistic view of prospects and customers and the ways they interact with your brand. That way, you can communicate with them in the most engaging, relevant, and consistent way possible—across all devices, platforms, and channels. One of the best ways … Continue reading Everything You Need to Know About Identity Resolution