How do you optimize your website for iPhone users? Columnist Sonny Ganguly offers key strategies to connect with more customers through your mobile site. Sonny Ganguly on June 9, 2015 Although the battle between Apple and Android for market share wages on, it’s a safe bet that Apple’s footprint is only going to increase over … Continue reading iPhone-Friendly Website Strategies Every Brand Should Be Considering
Jeff FedermanJune 2, 2015 With baseball season upon us, it is a good time to take stock of your marketing game plan, taking a close look at how you are managing the promotion of your business. That includes your marketing spend and how it is allocated. Small business owners consistently say they are overwhelmed and … Continue reading 5 Digital Marketing Rules Every Small Business Needs to Know
Jacob ShriarJune 1, 2015 One of the biggest things that we try to do at Officevibe is explain the human side of business. We want leaders to have an understanding of how to treat employees so that they are more engaged and enjoy their work, ultimately leading to a more successful business. I studied psychology … Continue reading 5 Psychological Theories That Every Leader Should Know
Kate NolenMay 31, 2015 Link building should be a key component of every business’s SEO strategy. Google views quality links that point to your website as a vote of confidence, so if other sites believe your website is valuable, Google will too. For local businesses especially, link building is especially important to gain an edge … Continue reading 4 Reasons Every Local Business Should Invest In Link Building
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Gina BadalatyMay 27, 2015 Anyone with an online presence is vulnerable to potential threats. For influencers who share information about their family and friends, the danger is increased but as a professional, you need to be out there. Can you protect yourself and still share things publicly? This guide will help you reduce security risks … Continue reading Social Media Safety: 5 Dangers Every Influencer Needs to Know About
Shelly DuttonMay 25, 2015 When you consider your business’ diversity and inclusion programs, what comes to mind? Acceptance and respect for all races, genders, nationalities, generations, religious affiliations, and sexual orientations? Empowerment of women in leadership roles? Opportunities for people of all physical and intellectual capabilities? How about special efforts in recruiting and hiring veterans? … Continue reading 3 Reasons Why Every Business Wins When Hiring Veterans
Amanda HickenMay 21, 2015 Blogging for your brand can be daunting — regardless of whether it’s your first or thousandth blog post. We all want to do our best at representing our brands and inspiring our audience to take action. Confession time: Whenever I sit down to start a new post, my mind is momentarily … Continue reading Every Don’t Has a Do When Writing a Blog Post
Susannah MorrisMay 16, 2015 Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is to setup automated email workflows via marketing automation. These workflows produce … Continue reading 3 Essential Email Workflows Every Ecommerce Company Needs To Utilize
Matt FarberMay 14, 2015 Writing a blog post can seem daunting for some marketers who have never blogged before and potentially the same for marketers who have in the past. I started out with the same feeling before I started blogging on a regular basis. I found that once I had a topic to write … Continue reading Include These 5 Critical Elements On Every Blog Post
