by Mark Miller Follow @MMtwopointfiveOctober 23, 2016 Having the right evaluation tools and systems in place during and after a job interview makes all the difference in choosing the top performer from any candidate pool. One of the best ways to maximize your odds of a great hire is to use a specialized interview evaluation … Continue reading The Interview Evaluation Form That Will Help You Hire an Outstanding Marketer Every Single Time
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The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME
by Will Thomson Follow @WillRecruitsOctober 22, 2016 For seven years I enjoyed the comfortable, predictable and somewhat steady life of an in-house recruiter, which, let’s face it, had its advantages. Candidates come to you, positions just land in your lap, and I actually get to interact with the hiring manager and internal stakeholders to inform … Continue reading The 4 Reasons Agency Recruiting Trumps Corporate Recruiting EVERY TIME
5 fundamentals of digital advertising every marketer should know
As questions of transparency continue to plague digital advertising, columnist Patrick Armitage puts together a list of five key points to consider when navigating the digital ad landscape. Patrick Armitage on October 20, 2016 When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy … Continue reading 5 fundamentals of digital advertising every marketer should know
13 WordPress Plugins Every Merchant Needs
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComOctober 18, 2016 Is your online store site optimized to its full potential? If you run your online store on WordPress, or are planning to launch your WordPress site soon, then this one is for you. Using leading eCommerce WordPress plugins help merchants to optimize their WordPress online stores which in … Continue reading 13 WordPress Plugins Every Merchant Needs
15 Reasons Every Marketer Needs Their Own Website
by John Hodge Follow @johnahodgeOctober 12, 2016 Okay so, it’s common knowledge that marketing technology is always changing. The thing is, this constant expansion in tech has implications on a marketer’s ability to keep up with it. Reading articles about what’s new isn’t good enough. Clients have questions, and the answers to them can’t rely … Continue reading 15 Reasons Every Marketer Needs Their Own Website
The Best Ways to Optimize Video Content for Every Medium
by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
5 Critical Elements Every Landing Page Needs
by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
The 5 Project Management Steps To Run Every Project Perfectly
by Ben MulhollandSeptember 28, 2016 Project management is the key to sticking to your budget and deadline, whilst keeping the most important tasks at the forefront of your company. Without it, you leave the future of your business at the mercy of your teams and employees (which, in case you weren’t aware, is not a … Continue reading The 5 Project Management Steps To Run Every Project Perfectly
Empowering Every Touchpoint: Video
by Mike CovertSeptember 21, 2016 There are screens EVERYWHERE. You likely carry one with you every single day. No matter the size or setting—whether it’s a phone, tablet, TV, computer monitor or video wall—there’s the potential to tell your brand story on each and every one of these attention-grabbing screens. Video’s increasing popularity can also … Continue reading Empowering Every Touchpoint: Video
6 Useful Onboarding Best Practices Every Employer Should Know
by George DicksonSeptember 19, 2016 How confident are you in your organization’s onboarding process? There are many factors that play into the success or failure of onboarding, and most of it comes down to strategy. Whether or not it’s deliberately designed or executed, every organization has an onboarding strategy. Since the strategy you adopt can … Continue reading 6 Useful Onboarding Best Practices Every Employer Should Know