Rachel Claire March 2, 2021 In a word, March 2020 was unexpected. As a (then) Field Marketing Manager, I was accustomed to travelling two or three times every month to represent Introhive at our various trade shows and events. But suddenly, I was confined to my one-bedroom apartment, researching all-things digital marketing. At the same … Continue reading How to Manage Events in the Post-COVID World
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
John Allen December 20, 2020 The need for social distancing during the Covid 19 crisis has meant that thousands of business events have had to be canceled or postponed. But a significant number of companies have decided to host their conferences virtually – aided by the many new and innovative technological solutions available. As in … Continue reading The Rise of Virtual Conferences For Business Events Amidst the COVID-19 Outbreak
Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel
Microsoft Teams, Verizon and Facebook all played key roles. Rodric Bradford on November 10, 2020 When people think of the United Service Organizations (USO), they think of Bob Hope hosting elaborate overseas concerts, comedy shows, and sporting events starring the best that U.S. entertainment has to offer. In the nearly two decades since Hope’s passing, … Continue reading How the USO became a veteran at hosting virtual events
Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Alice Corner August 27, 2020 Tumisu / Pixabay There isn’t much we can say for certain in 2020, but one thing we do know is that online events are here to stay. Even after we’ve all moved on from Zoom catch ups and virtual trivia nights, businesses planning their 2021 marketing strategy need to think … Continue reading The Dos and Don’ts of Successful Online Events
Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events
JoAnne Funch July 23, 2020 There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some … Continue reading LinkedIn Marketing Strategy: Leveraging Polls and Events
Brad Smith June 30, 2020 Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits: Virtual events take less of a budget to host. Virtual events are more accessible. Involving more people and … Continue reading 6 Tips for Hosting Can’t-Miss Virtual Events
