Tag Archives: Events

One view of the future of events: niche and hybrid

There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020  We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid

The Rise of Virtual Conferences For Business Events Amidst the COVID-19 Outbreak

John Allen December 20, 2020 The need for social distancing during the Covid 19 crisis has meant that thousands of business events have had to be canceled or postponed. But a significant number of companies have decided to host their conferences virtually – aided by the many new and innovative technological solutions available. As in … Continue reading The Rise of Virtual Conferences For Business Events Amidst the COVID-19 Outbreak

Virtual events are here to stay: and they’re a digital channel

Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel

How the USO became a veteran at hosting virtual events

Microsoft Teams, Verizon and Facebook all played key roles. Rodric Bradford on November 10, 2020 When people think of the United Service Organizations (USO), they think of Bob Hope hosting elaborate overseas concerts, comedy shows, and sporting events starring the best that U.S. entertainment has to offer. In the nearly two decades since Hope’s passing, … Continue reading How the USO became a veteran at hosting virtual events

Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

Kristen Deyo September 1, 2020 If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize … Continue reading Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan  @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook