Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales. Chris Wood on October 4, 2022 Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires … Continue reading How to mine data from online events
Tag Archives: event’s
Prepare Business Defenses: How World Events Impact Us
Prepare Business Defenses: How World Events Impact Us Mark Roberts / 29 Jul 2022 It’s easy to watch world affairs and think they’re happening half a world away, so they don’t directly apply to business at home. However, we can’t just watch world events; we need to know how they impact us. World events … Continue reading Prepare Business Defenses: How World Events Impact Us
This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events
By Jeff Beer July 14, 2022 OK, picture this: A group from the future travels back in time to save the souls of the human race from being imprisoned in a future blockchain hellscape. They need to get people out of this dimension to achieve Soulvation. No, it’s not the synopsis of a forthcoming James … Continue reading This narrative-driven party, hosted by the founder of Minecraft, could be the future of live events
Why we care about virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide
Salesforce talks about remote working and events in its earnings call
Salesforce co-CEO Marc Benioff gave a look into how enterprises and B2B marketers are transforming at this stage of the pandemic. Chris Wood on March 2, 2022 at 2:36 Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as … Continue reading Salesforce talks about remote working and events in its earnings call
How Public.com used personalized cross-channel engagement to double attendance at live events
Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events
How to tackle the challenges of running successful hybrid events
Interest in hybrid customer-facing events is high, but businesses are still learning how to run smaller scale hybrid meetings. Kim Davis on February 3, 2022 “We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Eric Holmen, CEO … Continue reading How to tackle the challenges of running successful hybrid events
The future of live events is here and depends on these 4 factors
By Siddarth Taparia–Minutes August 30, 2020 If there was ever a catalyst to reimagine the events space, the coronavirus is it. Over the years, corporate live events have transformed to include celebrity speakers, VIP access, exclusive private dinners, mobile-first ticketing, and a wide assortment of high production value add-ons—one of which being a film recording … Continue reading The future of live events is here and depends on these 4 factors