Liz King — November 9, 2018 Follow @lizkingevents — November 9, 2018 3dman_eu / Pixabay When I first started my business, I wasn’t sure how much to charge. Even when I figured out my pricing structure, when it came to putting it on paper, I was always nervous it was going to be too much. … Continue reading Smart Pricing Strategies for Independent Event Planners
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Shannon Delmarle — July 6, 2018 — July 6, 2018 ribkhan / Pixabay Imagine that it’s a Monday morning brainstorming meeting with your marketing team, sales team, and CEO. Your CEO is frustrated that there weren’t enough attendees at the last conference they organized. Those that did attend did not have any appropriate follow-up communication … Continue reading Must-Have Automated Emails for Your Event
Dave Sutton — May 15, 2018 — May 15, 2018 Do you remember when Bud Light took over the Hotel Palomar in downtown Phoenix and setup the “House of Whatever” across the street during Super Bowl XLIX? A lot of people viewed it as another over-the-top brand excess – expensive entertainment expense rather than an … Continue reading 3 Ways to Get the Biggest Bang for Your Experiential Event Buck
Rudly Raphael — April 23, 2018 — April 23, 2018 Fotocitizen / Pixabay Proper market research is the stable launching pad to rocket any successful product, service, or campaign. That’s not rocket science. Having said that, market research tends to get overlooked in the event space. All too often, brands get lulled into the “we’ve … Continue reading Don’t Exhibit at Your Next Event Before Using this Research Hack
Griffin Nauss — February 28, 2018 — February 28, 2018 Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank … Continue reading AdWords Event Tracking Made Easy: How to Track Custom Conversions
Bonnie Harris — February 2, 2018 Follow @waxmarketing — February 2, 2018 stevepb / Pixabay When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The numbers don’t lie. Events are without a doubt still an … Continue reading 5 Ways To Maximize Your Event Promotion Budget
Gregg Litman — December 6, 2017 — December 6, 2017 With the holiday season fast approaching, many of us are looking forward to holiday parties and year-end events. And many organizations try to spice up their celebrations, galas and parties with video. That’s a lot of fun – unless you’re the one chosen to come … Continue reading 6 Show-Stopping Ideas for Your End of Year Event Video
Choncé Maddox — December 2, 2017 — December 2, 2017 geralt / Pixabay Whether you like or dislike networking events, the reason for attending should be clear. You want to meet other people who you could potentially work with in some capacity in the future. You may be good at starting up a meaningful conversation … Continue reading The Ultimate Follow Up After a Networking Event
Matt Ambrose — August 30, 2017 Follow @mattambrose — August 30, 2017 rawpixel / Pixabay Listen to people and offer advice. Don’t just talk about yourself. Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to living, … Continue reading Live Event Networking Tips for Copywriters to Make Connections In an Extrovert’s World
