Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual
Tag Archives: event
Delivering Event Experiences Without Events: 9 Ideas to Make It Happen
Megan Heuer — March 11, 2020 It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events … Continue reading Delivering Event Experiences Without Events: 9 Ideas to Make It Happen
Your Event Deserves a Business Plan — Here’s How to Craft One
Ronnie Higgins — December 26, 2019 Follow @ronniehiggins Successful events pair passion with a comprehensive business plan. To ensure your next event accomplishes your goals, spend some time crafting a plan ahead of time. Good ideas don’t just stand on their own. They need structure to realize their true potential. Take a successful event, for … Continue reading Your Event Deserves a Business Plan — Here’s How to Craft One
Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
VerticalResponse — October 19, 2019 Follow @VR4SmallBiz Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, … Continue reading Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
7 High-Converting Event Landing Pages (& How to Copy Them!)
Mary Lister — October 13, 2019 Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it’s … Continue reading 7 High-Converting Event Landing Pages (& How to Copy Them!)
Actionable Tips to Get Maximum Attendees with Event Email Templates
Kevin George — September 10, 2019 Follow @imkevin_monk — September 10, 2019 While an event manager is accountable for the successful management of conferences, concerts, training sessions or seminars, all the hard work would go down the drain if marketing efforts are not at par with the awesome arrangements for the event. Of course, there … Continue reading Actionable Tips to Get Maximum Attendees with Event Email Templates
11 Tips To Guarantee Your Next Event Will Be a Success
Steve DiGioia — June 26, 2019 Follow @stevedigioia — June 26, 2019 …step-up your game with these powerful tips After-Action Report. Captain’s Report. Post-con. Event Summary…whatever you call it, make sure you do it. That’s the best way to guarantee your next event will be a success. Here’s what you need to do… If your … Continue reading 11 Tips To Guarantee Your Next Event Will Be a Success
How to Boost Event Attendance with Facebook Ads
Akvile DeFazio — May 28, 2019 — May 28, 2019 Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in … Continue reading How to Boost Event Attendance with Facebook Ads
How to Use Social Media for Event Marketing
Veronica Green-Gott — January 17, 2019 — January 17, 2019 geralt / Pixabay Event marketing typically uses all different types of channels, including email, video, google ads, and social. But while some platforms are pretty straightforward, social media offers you a wide variety of options to choose from in marketing your event. With so many … Continue reading How to Use Social Media for Event Marketing
How to Use Event Tracking to Significantly Improve Your Website
Stuart Clark — December 11, 2018 Follow @stuseo — December 11, 2018 Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns … Continue reading How to Use Event Tracking to Significantly Improve Your Website