The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks. By MarTechBot March 2, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading How OSI could change evaluating and selecting martech vendors
Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. Greg Jarboe on August 26, 2024 I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few … Continue reading Evaluating 7 AI video generators while waiting for OpenAI’s Sora
Effective Methods for Evaluating Link Quality in SEO Nate Nead / Jul 20, 2023 Search engine optimization (SEO) is an essential part of any marketing strategy, and link quality has a major impact on SEO. For successful organic ranking, it’s important to understand how best to measure the quality of an incoming link. To … Continue reading Effective Methods for Evaluating Link Quality in SEO
Here’s how to approach the task of improving your brand’s digital experience and driving more revenue. Chris Wood on June 26, 2023 Improving your brand’s digital experience can be a significant driver in adding and retaining customers and increasing revenue. To do that, it’s important to evaluate how customers interact with your brand and where … Continue reading 5 steps to evaluating your digital experience
What data clean room is right for you? It depends on the team and technology you have in place. Chris Wood on June 22, 2023 Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As … Continue reading Evaluating data clean rooms for your organization
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
Plus, Bronto ESP gets deleted Kathy Bushman on March 11, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Evaluating virtual events, success with speakers: Thursday’s daily brief
Christa Tuttle October 2, 2020 In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resources to get them through. With COVID-19 impacting all industries, some more than others, it is crucial for your B2B social media strategy … Continue reading Evaluating Social Media Strategy During a Crisis
Garry Grant — November 21, 2017 Follow @seoinc — November 21, 2017 Creating content takes time – and if you want to be a valuable piece of content, you need to put in both time and effort. It’s not as simple as throwing words together into sentences to tell a story and calling it a … Continue reading Evaluating the SEO Value of a Piece of Content
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business. Brett Middleton on September 1, 2017 Previously, we discussed how to find good PPC candidates for your particular company, but now it’s … Continue reading Evaluating PPC talent, part 2: The test
