Tag Archives: Evaluating

8 Questions to Ask When Evaluating Referral Software

Jeff Epstein — May 19, 2017 — May 19, 2017 If you’re shopping for referral software and are a bit lost on how to vet a vendor, you’re in luck, we’re here to help! Adding a new technology to your current marketing stack can be an overwhelming process, even for a seasoned marketer. With the … Continue reading 8 Questions to Ask When Evaluating Referral Software →

Evaluating PPC talent, part 1: Where to begin

PPC Strategies

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent. Brett Middleton on April 26, 2017 The simple truth is that anyone working in any … Continue reading Evaluating PPC talent, part 1: Where to begin →

Evaluating E-Fulfillment Companies

eCommerce

by Jake Rheude May 17, 2016 Follow @jakerheudeMay 17, 2016 The Impact of the Product Size and Weight on E-Fulfillment When looking at outsourced e-fulfillment options, merchants and manufacturers focus on key factors such as financial stability of the provider, accuracy of inventory, fulfillment and shipping, client retention, experience, technology, service, and costs, among other … Continue reading Evaluating E-Fulfillment Companies →

Questions to Ask When Evaluating eCommerce Providers

eCommerce Platforms

by Samantha Carr April 19, 2016April 19, 2016 For many manufacturers and wholesale distributors, selecting an eCommerce provider is a top priority for 2016. A recent study by Forrester Research found that B2B eCommerce transactions in the US grew 40% from $ 559b in 2013 to an estimated $ 780b by the end of 2015, … Continue reading Questions to Ask When Evaluating eCommerce Providers →

Evaluating Link Quality For SEO Campaigns

SEO Linking

What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria. Andrew Dennis on January 20, 2016 Businesses interested in online growth can’t ignore search as a marketing channel — it’s too important. BrightEdge conducted a study that showed organic search directs the majority of … Continue reading Evaluating Link Quality For SEO Campaigns →

What To Consider When Evaluating Referral Program Software

Referral Sales

by Jillian Wood January 13, 2016January 13, 2016 Is your business looking for a referral program software solutions? To save you time, we’ve put together a handy checklist of the key features and benefits to look out for when weighing your options. Here are the six key tools and functionalities you should consider for your … Continue reading What To Consider When Evaluating Referral Program Software →

Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope

Web Optimization Guidelines

When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business. Brian Massey on October 16, 2015 What can you tell me about the website from this … Continue reading Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope →

What You Need to Know When Evaluating Consumer IAM Solutions

Customer Service

Emeka ObianwuApril 18, 2015 Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every … Continue reading What You Need to Know When Evaluating Consumer IAM Solutions →

9 Tips For Evaluating The Quality Of Your Site’s Content vs. A Competitor

Search Engine Optimization

by Alicia Thomas March 12th, 2015 Alicia Thomas Alicia is the Content Manager at Search Engine People, where she enjoys helping clients grow their online presence through creative and engaging content. The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number … Continue reading 9 Tips For Evaluating The Quality Of Your Site’s Content vs. A Competitor →

The Secrets to Comparing and Evaluating your Most Successful Social Media Channels

Social Media Utilization

Michelle McGowanJanuary 27, 2015 How to do it and Why is it Important: You’ve done all the right things, set up all the right social accounts, and loaded them up with all the right content to represent your brand. Great, but that’s just Part I. Finding the real value in your social media efforts is … Continue reading The Secrets to Comparing and Evaluating your Most Successful Social Media Channels →