Tag Archives: Ethics

The ethics of AI-powered marketing technology

The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology →

Google Calls For Industry Talks On AI Content Ethics

AI Content Tools

Google Calls For Industry Talks On AI Content Ethics by Laurie Sullivan @lauriesullivan, July 9, 2023 Google Friday invited members of the web and artificial intelligence (AI) communities to help develop complementary protocols and standards governing AI-related content. The move reflects increasing concerns that AI can leverage web data in new ways, raising ethical challenges … Continue reading Google Calls For Industry Talks On AI Content Ethics →

The Ethics of ChatGPT: Ensuring AI Responsibly Serves Humanity

ChatGPT Ethics

The Ethics of ChatGPT: Ensuring AI Responsibly Serves Humanity Micheal Chukwube / Jun 24, 2023 Artificial intelligence (AI) is a rapidly evolving technology, and ChatGPT is an extraordinary creation that showcases the latest breakthroughs in natural language processing. However, we cannot ignore the ethical implications of its existence. This piece aims to explore the … Continue reading The Ethics of ChatGPT: Ensuring AI Responsibly Serves Humanity →

Why the future of AI will be fought on a battleground of ethics

Future Of AI

By Matt Burt April 11, 2023 Over the last few months, layoffs have gripped the tech industry’s workforce. Facing macroeconomic challenges that are impacting revenue forecasts and financial performance, the tech giants are in unprecedented times destined for the history books. Among the macro pressures and turbulent markets, one of glimmers of light this year … Continue reading Why the future of AI will be fought on a battleground of ethics →

3 ways marketers can build trust with data ethics

Trust Development

Why adherance to data ethics is the new standard for modern marketing. Corey Patterson on January 3, 2022 Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out … Continue reading 3 ways marketers can build trust with data ethics →

Digital Marketing Ethics

Digital Marketing

Kristin Zhivago December 30, 2021 It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill. … Continue reading Digital Marketing Ethics →

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Business Development

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend →

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Search Engine Marketing

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices →

How Organizational Culture Can Make or Break Your Company’s Commitment to Ethics

Corporate Culture

Stephanie McGuinn — October 12, 2018 Follow @PIMidlantic — October 12, 2018 Free-Photos / Pixabay Ethics and organizational culture are more than just buzzwords; they are concepts that require conscious development to ensure an organization’s long-term success. Ethical companies that nurture a healthy organizational culture benefit from high customer satisfaction, strong productivity, employee loyalty, and … Continue reading How Organizational Culture Can Make or Break Your Company’s Commitment to Ethics →

Millennials: Ethics And Morals Become Identity Markers For Brands

Millennials

Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands →