Tag Archives: ethical

Ethical data management is a win for marketers

Data Management

Compliance with privacy regulations is important. But ethically managing data goes beyond that. Chris Wood on October 15, 2021 at 10:30 am “We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech … Continue reading Ethical data management is a win for marketers →

The Need for Ethical Leadership in the Workplace

Leadership Skills

Stephanie McGuinn — December 18, 2019 Follow @PIMidlantic The structure of your business and the use of “ethical managers” are big determinants of business success. What is an ethical manager? This term stems from Luke Andreski’s article “Ethics in the Workplace: The Ethical Manager.” By his definition, an ethical manager is both successful and ethical … Continue reading The Need for Ethical Leadership in the Workplace →

4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now

Digital Marketing Mistakes

Jennifer Hakim — June 28, 2018 Follow @JenniferHakimUK — June 28, 2018 Even in the ethical and mindful sector, it is baffling to see brands still neglecting their digital marketing in 2018. Whether you have budget or not, no matter how busy you are, you need to connect with your customers online (and show you … Continue reading 4 Reasons Your Ethical Business May Be Struggling With Digital Marketing Right Now →

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